social media for university

SOCIAL MEDIA MARKETING IMPACT ON UNIVERSITY

78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS

Is word-of-mouth marketing a

winner?

…..ONLY 14 PERCENT TRUST ADVERTISEMENT

Is word-of-mouth marketing a

winner?

34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS

Am I part of the opinion list?

MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME

Do you understand my

value?

I CREATE CONVERSATION ONLINE WITH A LIKE MINDED PEOPLE

Do you understand my

value?

FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.

Do Saas-Bahuserials get this

kind of attention ?

YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD

Is it as important as Google?

TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE EVERY MINUTE IN JULY 2009.

Where is my video?

TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS

Am I the topic of discussion?

APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT

Where is my brand on twitter?

96 PERCENT OF GEN Y HAVE JOINED A SOCIAL NETWORK

Is it not my TG?

MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.

*Consumer generated Content

Are my fans blogging?

TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.

Where is my blog?

My boss doesn’t see value in SMM

SOCIAL MEDIA APPLICATIONS

Search Engines

Bookmarks wiki’s BlogsPhoto

SharingAudio

SharingVideo

SharingSocial

NetworksSlides

SharingSurveys &

Poles

FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY

Begin With Organizational

Goals

Evaluate Your Assets

Listen to the Conversation

Monitor a Few, Research Many

Support Your Goals with the Right

Platforms

SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN

Create Success Metrics

result of prior social media engagement

Consider Key Platforms

THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS

Incoming traffic from

links

Engagement Index

Engagement at social media

groupsTrack backs

Conversation tracking tools

Comments on blog posts

Increased attendance at

events

Increased enrollment

THEY HAVE EMBRACED SOCIAL MEDIA

Duke University on YouTube

University of California on YouTube

Northwestern University Alumni

MIT Second Life Campus

Case Western University on second life

University of Chicago on Twitter

ICFAI on Orkut

Amity Business School on Facebook

ICFAI on Facebook

University of Chicago on Facebook

Stanford University on Facebook

University of Chicago Facebook

Where is your presence ?