social media for the pr and marketing professional

Janet Fouts- Social Media Coach 2-15-2012

Social Media Roundtable

NorCal BMA

✤ Easily disseminate information

✤ Speed of communication

✤ Inexpensive

✤ Listening

✤ Damage control

Why use social media?

✤ Journalists

✤ Bloggers

✤ Influencers

✤ Influencers of influencers

Who are we trying to reach?

✤ HARO

✤ Reporter Connection

✤ MuckRack

✤ Listorious

✤ Social Mention

Where are they?

✤ Twitter

✤ Blog

✤ Linkedin

✤ Google+

✤ Social Mention

How to research real influencers

✤ Approaching Journalists

✤ Approaching Bloggers

✤ Approaching Influencers

What do I do when I find them?

✤ You’re on shaky ground if you look like a newb

WAIT!!

✤ Takes longer but yields better results

✤ Establish your knowledge base in the field you’re marketing to

✤ Start with influencers tangentially through their connections

Conversational marketing

✤ Define your own brand

✤ Advice

✤ Answer questions

✤ Create trust relationships

✤ Build authority to attract influencers

Build relationships before you need them

Are they ready for light-speed communication?Demonstrate authorityBuild trustBrand loyaltyEasy to locate information on their websiteShare-ability

Your clients

✤ Social media press releases

✤ Traditional press releases

Press releases

Pulling it all together

✤ Netvibes

✤ Google Reader

✤ Social Mention RSS feeds

✤ Google Alerts

✤ Janetfouts.com/listen

Set up some social listening tools

Start some conversations

Rinse, Repeat

✤ Janet@JanetFouts.com

✤ @Jfouts

✤ TatuDigitalMedia.com

✤ JanetFouts.com

✤ 408.216.7423

Questions?