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+3 other Trends to

keep in mind (before 2020) BY Jude Akhabue

When Orange

BecomesThe new Black ...

July 2016

Introduction

Perhaps the biggest consumer insight of the last 5 years, is the one that saysconsumers don’t care about products again, they simply want experience.

Clients are getting rather annoying; they want off the chain ideas for so little a budget.

The consumer is also getting annoying, they keep changing every time.There is massive disruption in the system – and we are stuck with the tough job of always delivering, to both client and consumer.

Innovation, strategy, plan, budget, ideas, time, articles,relationships are the things we manage and have to work with.

Things come and go, trends change as quickly as sunrise and sunset.

But that’s what makes PR beautiful; that we traverse such broad spectrum, monitoring and leveragingwhat is happening to shape what will or must and should happen – that, is the PR pros job!

Take Homes

Remind you that the world is

changing (fast)

Get some valuable tips/trends for PR

ideation and strategies

Share what is behind these trends and how we can tap

into it

Share with you some experiences worth exploring

1 2

3 4

Rise of Wearables and Virtual

Reality

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1. Rise of Wearables and Virtual Reality

Key drivers Technological advancement, Human limitations and the stretch of the human mind Dependency on data and apps – VR is the next phase of app

VR is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

1. Rise of Wearables and Virtual Reality (Cont’d)

Key areas of interest Gaming Smart TV Wearables Robotics And some other aspect of human life

What this means (Opportunities)Experiential marketingUser centric reporting – 3rd party/earned mediaA form of securityAccess into people’s thought’s and desire

Tapping Into Drone

Technology Possibilities

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2. Tapping Into Drone Technology Possibilities

Key drivers Military and security needs Technological advancement

Drones also called Remotely Piloted Aerial Systems are devices used in situations where manned flight is considered too risky or difficult.

Man flying over NewYork sky

Drone shot of Lekki toll gate

2. Tapping Into Drone Technology Possibilities (Cont’d)

Key areas of interest Military Tourism Media and film making Sports and events Growing area – rise of unmanned cars and planes

What this means (Opportunities)A better form of experienceA new perspective to video coverageBetter imageryIntriguing stories

Breaking Divides,

Hello Cross Culturalism

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3. Breaking Divides, hello Cross Culturalism

Key drivers Urbanization Crisis ( political, religious and to a degree natural) Employment Marriage International investments Education and search into history

Cross culture is the interaction of people from different backgrounds in the business world. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions – investopedia.com

3. Breaking Divides, Hello Cross Culturalism (Cont’d)

What this means (Opportunities) Global outlook Opportunity to travel Lean new languages and cultures A twist to our story telling

Key areas of interest Business Policy making Globalization Employment/Job

Pervading Tolerance of imperfection

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4. Pervading Tolerance of imperfection(Cont’d)

Key areas of interest Music Art (drawings and painting) Fashion Skills

Key drivers Social influence of celebrities A generation of millennials Rise of self expression Humour Social media as channel.

What’s in it (Opportunities) Co-creation campaigns Ability to be human again

SummarySummary

Change happens, ideas are born and innovation drives change. The key to communicating what clients and consumer want is to key into experiences and what drives experiences.

• Virtual Reality• Drones technology• Cross culturalism and• The tolerance of imperfection are key trends to tap

into.

Nigeria may seem to be lagging behind, but trust us, we will catch up and overtake the rest of the world .. Its only a matter of time.

@excelinpages