social media for small enterprises

http://amysampleward.org Amy Sample Ward http://netsquared.org

Social Media Basics:Getting Your Enterprise Connected

Amy Sample WardNovember 15, 2010

Welcome

I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.

http://amysampleward.org | @amyrsward | amy@amysampleward.org

Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone on this call to join me in recognizing that all organizations and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.

http://amysampleward.org Amy Sample Ward http://netsquared.org

Agenda

• Definitions• The Basics• Best Practices• Opportunities• Questions • Discussion

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Definitions: Community

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Definitions: Social Media

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Definitions: Enterprise

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The Basics

• Listening• Joining• Creating

Questions to consider:What am I already doing, and how do I build on

that strategically?Where is my hub & what’s my goal?

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The Basics

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The Basics: Listening

• RSS• Alerts• Search

Questions to consider:Who’s already talking about my work or the

issues that matter to me?Where are people talking that I don’t know?

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The Basics: Listening & RSS

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The Basics: Listening & RSS

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The Basics: Listening & Alerts

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The Basics: Listening & Search

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The Basics: Listening Dashboard

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The Basics: Listening Dashboard

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The Basics: Joining

• Comments• Signposting• Participating

Questions to consider:What do I think, what have I experienced, what

do I know?Where else am I engaged?

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The Basics: Joining with Comments

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The Basics: Joining with Comments

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The Basics: Joining with Signposts

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The Basics: Joining Events

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The Basics: Creating

• Content• Conversations• Connections

Questions to consider:What do I have to contribute, how can I add

value to what is already there?Who, where, what can I help today?

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The Basics: Creating Content

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• Blogs• Photos• Videos• eBooks

Step 1: create and share

The Basics: Creating Conversations

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• Twitter• Comments• Media responses• Events

Step 1: create and shareStep 2: comment and exchange

The Basics: Creating Connections

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• Introductions• Link love• Creative Commons• Featured/Guest content

Step 1: create and shareStep 2: comment and exchangeStep 3: connect those across the network

Best Practice

• Goals – sweet spot• Connect – offline• Strategy – sustained engagement

Questions to consider:How can social media spread my work?Which tools are already integrated in the

community?

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Best Practice: Goals

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Best Practice: Connect

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Best Practice: Strategy

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Opportunities

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• Products• Services• Consultants

Questions to consider:What are the networks or platforms that provide

connection to my community and work?Which platforms allow me to cover the network?

Opportunities: Products

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Opportunities: Products

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Opportunities: Products

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Opportunities: Services

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Opportunities: Services

http://amysampleward.org Amy Sample Ward http://netsquared.org

Opportunities: Services

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Opportunities: Consultants

http://amysampleward.org Amy Sample Ward http://netsquared.org

Opportunities: Consultants

http://amysampleward.org Amy Sample Ward http://netsquared.org

Opportunities: Consultants

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Questions & Discussion

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Photo Credits

• Slide 3: http://www.flickr.com/photos/comedynose/4230176889/ • Slide 4: http://flickr.com/photos/efleming/237379252/• Slide 5: http://www.flickr.com/photos/ivanwalsh/3677282034/• Slide 6: http://www.flickr.com/photos/mwichary/2356663850/• Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/• Slide 39: http://www.flickr.com/photos/-bast-/349497988/

http://amysampleward.org Amy Sample Ward http://netsquared.org

Thanks!

I look forward to continuing the conversation with all of you:

http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org

@amyrsward@netsquared

amy@amysampleward.org

http://amysampleward.org Amy Sample Ward http://netsquared.org