social media for school leaders

SOCIAL MEDIADEVIN VODICKA, EDD

ASSISTANT SUPERINTENDENT, BUSINESS SERVICES

CARLSBAD UNIFIED SCHOOL DISTRICT

WHAT IS SOCIAL MEDIA?

Wikipedia

50 Definitions

Devin’s Definition: Content that can be pushed, pulled, liked, shared, fed, rated, or discussed

http://en.wikipedia.org/wiki/Social_media

http://thesocialmediaguide.com/social_media/50-definitions-of-social-media

WHY USE IT?

Half of all adults use social network sites

Facebook statistics

http://www.iq.harvard.edu/blog/netgov/2011/08/half_of_the_adults_in_the_us_u.html

http://www.facebook.com/press/info.php?statistics

http://www.youtube.com/watch?v=3SuNx0UrnEo

SOCIAL MEDIA AND EDUCATION

Tool for learning?

Communication with staff, families, and community

http://www.king5.com/news/education/classroom-126367808.html

CARLSBAD UNIFIED WEB SITE

http://www.carlsbadusd.k12.ca.us/

TWITTER

http://twitter.com/#!/suptroach

http://latimesblogs.latimes.com/lanow/2010/10/school-shooting-suspect-got-street-justice-witness-says.html

FACEBOOK

http://www.facebook.com/CarlsbadUnifiedSchoolDistrict.

YOUTUBE

BLOGGER

RECOMMENDATIONSStart small

Keep number of people involved to a minimum when you begin

Be clear about intent; we decided to amplify our mission, vision, and values

Commit to stay active—do not let your content become out-of-date

Use photos and visuals

Connect with others to build your audience

Celebrate the little things

Develop and leverage your own voice (ie control the message)

Use tools such as socialoomph or hootsuite to simplify process

Be willing to learn!

http://www.socialoomph.com/

http://hootsuite.com/

BOARD POLICIES

NEXT STEPSImplement new Board Policies and Admin Regs

Continue to explore opportunities to improve student learning through social media

Continue to leverage social media as communication tool

School Site Pages

PTA/Foundations

Connect with others to build extended learning community

http://content.yudu.com/Library/A1tpr9/SeptemberOctober2011/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.acsa.org%2FFunctionalMenuCategories%2FMedia%2FLeadershipMagazine%2F2011-archives%2FSeptOct-2011.aspx

social media for school leaders

communication withstaff

social mediaand educationtool

carlsbad unifiedweb

eddassistant superintendent

admin regscontinue

socialmediadevin vodicka

messageuse tools

little thingsdevelop

Education

blogging and social media for leaders - mankato version

a social media review for biz leaders

social media for master gardener leaders

blogging and social media for leaders - brooklyn center...

social media tools for leaders and managers

new leaders council des moines social media branding

social media - how district leaders can build community

social media leaders in asset management - 2011 excerpt

meet the social media leaders - rocky harbour, nl

the power of social media for school leaders

social media thought leaders

social media for neighborhood leaders

social media for healthcare leaders

social media and social responsibility for youth leaders

help - emerging leaders program - social media webinar

social media: how district leaders can build community

ohio web leaders: social media for non profit groups

leaders online: social media for professionals and community...

social media for charity leaders

foundations of social media for arizona leaders