new leaders council des moines social media branding
DESCRIPTION
These are slides from a May 17, 2014, presentation to the New Leaders Council in Des Moines.TRANSCRIPT
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(Nonprofit) Social Media Branding
By @ctrappeNew Leaders Council
May 2014
@ctrappeTrappeDigital.com
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Living Authenticallyand Publicly
By @ctrappeNew Leaders Council
May 2014
@ctrappeTrappeDigital.com
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Hi … this is interactive :)
● Tell me about yourself - your job, family, etc.
● What’s your story?
@ctrappeTrappeDigital.com
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@ctrappeTrappeDigital.com
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Rules
Please ask your questions: This will increase the chance to get an answer.
Feel free to share opinions.
Tweets, Blog, etc. - That’s all allowed. (Send a link, please!)
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Today...
Not talking about..● Social media
marketing● Messaging● Manipulation
Talking about:● Inclusive
strategy - including social
● Storytelling● Meaningful
sharing● Solving people’s
problems● Connecting
@ctrappeTrappeDigital.com
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@ctrappeTrappeDigital.com
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@ctrappeTrappeDigital.com
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People connect with organizations…
● they believe in.● they have a connection to.● they trust.
@ctrappeTrappeDigital.com
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How do you build those?
● Stand for something● Be transparent● Be responsive
@ctrappeTrappeDigital.com
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Not rocket science: All interactions
100 percent
@ctrappeTrappeDigital.com
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What percentage online?
@ctrappeTrappeDigital.com
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Usual guesses:
Online50-70 percent
Offline50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappeTrappeDigital.com
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Actual breakdown ...
But the perception …And people are online!
Online:7 percent
Offline:93 percent
@ctrappeTrappeDigital.com
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We connect and deal with people we like, trust and who add meaning to our lives!
@ctrappeTrappeDigital.com
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Simon Sinek: Start with why
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What to do first…
Why?I do what I do because ...
@ctrappeTrappeDigital.com
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Why?
Share that… publicly.
Scary?
@ctrappeTrappeDigital.com
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Benefits?
ConnectionsBusinessMeaning
@ctrappeTrappeDigital.com
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How to get there?
Decision time: Do you want to?Commit the time
Decide what to share!Constant, relevant, new!“On Facebook much?”
@ctrappeTrappeDigital.com
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Things you share
● Brand voice● Topics of expertise● Fit into business goals
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Tools
Make it a habitPick the right tools
GoMeasure what works and what doesn’t
@ctrappeTrappeDigital.com
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Be prepared: Everyone starts at 0
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Exercise
What do you stand for?
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Exercise
Why do you do what you do?
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Exercise
What’s your expertise?
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Expertise
What can you say about this?
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Will you share?
What do you stand for?Why do you do what you do?What’s your expertise?What can you say about this?
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Let’s discuss...Christoph [email protected]@gmail.com