social media for radio personalities (wsbg)

Social Media for DJs 101

Common Complaints• I’m too busy• All listeners do is complain• No one uses it• Our listeners aren’t in the “Social Media

Demo”• No one’s buying it, so who cares?• It’s a waste of time• There are too many social media sites• Doesn’t improve ratings

Why We Need to use Facebook• 845 Million Monthly Active Users• 100 Billion Connections• 700 billion minutes are spent on Facebook each month• 1 of 5 Pageviews• 75% of Millennials (18-29) are on Facebook• 27% of interaction comes through the newsfeed- the

most important place to reach fans• Greatest growth ages 35-49• Of people who use social media 95% or more of ALL

AGE GROUPS are on Facebook (LinkedIn next with 28%)

Facebook: Personal Page

Facebook Business Page

Admin Panel

Insights: Overview

Insights: Likes

Post Insights

Insights: Reach

Insights: Talking About This

Your mission:• Build relationships with your FANS• Give people a reason to listen to your show

What to do:• Make a plan• Set SMART goals– Specific, measurable, attainable, realistic,

timely• Be consistent• Stick to WSBG image• Share great content• Be engaging• Be a good listener

WHAT’S YOUR FAVORITE COLOR!?!

What not to do:• Don’t be pushy• Don’t spam• Don’t try to grow your network too

quickly• Don’t try to sell• Don’t use traditional marketing

techniques• Don’t forget to say “Thank you”

Great Content: What is it?• Created for WSBG “P1”– Current Facebook Fan is Female, 35-54

• Helpful, informative, and entertaining• Sent out on a consistent basis• Can “go viral” quickly and easily• Ideally linked to WSBG website or

blog• Includes a call to action

Good Examples: Radio

Good Examples: Brands

Learn from these Misteaks

Tips• Be yourself

– USC Study on Radio Personalities• Listen and RESPOND

– Always acknowledge comments• Two-Way Communication

– Ask questions, fill in the blank, caption “contest”• Keep it short

– Think “Headline.” 90-150 Characters• Use pictures and videos• Limit niche/local content• Match posts with breaks

Ideas• New song? – Post the video and ask what people think

• Breaking news?– Don’t be late to the party! Ask a question-

and anticipate the response (keep it short).• Caption contests• Fill in the blank• Follow web news sources• What would make you respond?

Who’s Posting, How Much, and When?

• 2 Posts per Shift– Vary times- see what works best– Post in your timeslot only (when live)

• Take turns nights and weekends• Check the page to make sure no one

posted similar content

Stations to Follow