social media for learning professionals

Welcome ASTD New York Metro Members & Guests

David Kelly, CPLP, CRPPresident, ASTD Long Island(516) 474-1852dkelly7@optonline.net

Social Media for the Learning Professional

Social Media for the Learning Professional

What’s your Social Media Usage?

4. I create and share content, spearhead discussions, and teach others

3. I actively use my accounts and connect with others

2. I have accounts, but don’t use them much.

1. Social what?

Social Media for the Learning Professional

Expectations……

What would you like to get out of this session?

Social Media for the Learning Professional

Objectives…

Social Media, Social Learning, and the Convergence of the two

Where does the majority of learning take place?

The most popular social media tools in learning: Facebook, Blogs, LinkedIn, and Twitter

Social Media for the Learning Professional

What is Social Media?

Image from Wordle.net

Social Media for the Learning Professional

What is Social Media?

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

via Wikipedia.org

Social Media for the Learning Professional

What is Social Media?

When most people think of Social Media, they think of the most commonly used tools.

Social Media for the Learning Professional

What is Social Learning?

Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.

via Wikipedia.org

Social Media for the Learning Professional

What is Social Learning?

Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.

via Wikipedia.org

Social Media for the Learning Professional

What is Social Learning?

It’s ALLSocial Learning

Well… MOST of it is anyway.

Social Media for the Learning Professional

Why Use Social Media for Learning?

• Collaboration• Reduced Costs• Strengthen Culture

• Build Teamwork• Enhances Communication

• Knowledge Management

• Reduced Costs• Supports Diversity

• It’s what the learners want…

Social Media for the Learning Professional

The 70:20:10 Learning Paradigm

• 70% of learning & development activity takes place from real-life and on-the-job experiences, tasks and problem-solving.

• 20% comes from feedback and from observing and working with role models.

• 10% comes from formal training.

Princeton Learning Philosophy: http://www.princeton.edu/hr/learning/philosophy/

Social Media for the Learning Professional

How do Employees Learn?

The Traditional Model of Workplace Training

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

HIRED RETIRED

Image Concept from Bill Mosher, built upon by Jane Bozarth

Social Media for the Learning Professional

How do Employees Learn?

This is Where the ‘Real’ Learning Takes Place

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

For

mal

Tra

inin

g

HIRED RETIRED

Image Concept from Bill Mosher, built upon by Jane Bozarth

Social Media for the Learning Professional

Current Examples of Social Learning

• Mentoring• Role Plays• Teleconferences• Games• Field Trips• Icebreakers• Group Projects

• Case Studies• Coaching• Round Robins• Teach-Backs• Discussions• Compare/Contrast• Debrief

Social Media for the Learning Professional

The Convergence…

Social Media is not new.

Social Learning is not new.

What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning

Social Media for the Learning Professional

The Tools

Social Media for the Learning Professional

What is a BLOG?

A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

via Wikipedia.org

Social Media for the Learning Professional

The Benefits of Blogs?

• Free• Easy To Use• Controllable• Trackable• Encourages

Reflection• Enables

Interaction (via Comments)

Social Media for the Learning Professional

Using Blogs for Learning

Social Media for the Learning Professional

Using Blogs for Learning

Social Media for the Learning Professional

Using Blogs for Learning

Social Media for the Learning Professional

The Tools

Social Media for the Learning Professional

What is a facebook?

Facebook is a social networking service and website launched in February 2004. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics.

via Wikipedia.org

Social Media for the Learning Professional

The Benefits of facebook?

• Free, Easy To Use• Flexible• Expansive• Leverages

Existing Tool• Enables and

Encourages Sharing and Participation

Social Media for the Learning Professional

facebook Pages for Learning

Social Media for the Learning Professional

iFrames: facebook Future Learning

Social Media for the Learning Professional

The Tools

Social Media for the Learning Professional

What is a LinkedIn?

LinkedIn is a business-oriented social networking site. Founded in December 2002, it is mainly used for professional networking. LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide.

via Wikipedia.org

Social Media for the Learning Professional

The Benefits of LinkedIn?

• Free, Easy To Use• Leverages

Existing Tool• Enables and

Encourages Sharing and Participation

Social Media for the Learning Professional

The Tools

Social Media for the Learning Professional

What is a Twitter?

Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.

via Wikipedia.org

Social Media for the Learning Professional

The Benefits of Twitter?

• Free• Very Quick• Enables and

Encourages Sharing and Participation

Social Media for the Learning Professional

Social Media for Trainers – Why?

The rules are changing…• 10 Years Ago

“Leave your cell phones home”• 5 Years Ago“Turn off your cell phones”• 2 Years Ago“Set your phones to vibrate”• Today“Please step outside if you need to use your phone”

Social Media for the Learning Professional

The rules are changing…• Tomorrow

“Yes, you may use your cell phone during the session”

This is a huge problem.

Social Media for Trainers – Why?

Social Media for the Learning Professional

The rules are changing…• Tomorrow

“Yes, you may use your cell phone during the session”

This is a huge problem.

opportunity.

Social Media for Trainers – Why?

Social Media for the Learning Professional

Leveraging Social Media

Learners are entering sessionswith the ultimatetool forengagementalready in theirpockets.

Social Media for the Learning Professional

Examples of Social Media in Learning

1. Trainer can receive real-time evaluations (Levels 1, 2, and 3)

2. Learners can easily be engaged before, during, and after a session.

3. Use Social Media to make key learning points stand out.

4. Adds informal learning to formal learning plans.

5. Taking Live Polls from Participants.

Social Media for the Learning Professional

The Back Channel

“A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…”

Cliff Atkinson, The Backchannel

Social Media for the Learning Professional

The Back Channel

Participants no longer wait until after a session to perform an evaluation.

Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.

Social Media for the Learning Professional

The Back Channel

Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.

Social Media for the Learning Professional

Live Chats via Twitter

While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.

Social Media for the Learning Professional

Live Chats via Twitter

A popular chat for Learning Professionals is #lrnchat. Each Thursday features two 90-minute chat sessions, one at 11:30am EST, and another at 8:30pm EST.

Social Media for the Learning Professional

Live Chats via Twitter

These chats are an excellent way to develop your knowledge, skills, and network. For full details visit:

http://lrnchat.wordpress.com/

Social Media for the Learning Professional

Getting Started…

Resources

Social Media for the Learning Professional

Books on Social Media

Social Media for the Learning Professional

Lynda.com Training

Lynda.com has a wonderful selection of technical training videos, including a nice walkthrough of Social Media Applications. You can join for $25 and get a full month of access.

Social Media for the Learning Professional

Twitter Users to Consider

There are millions of Twitter users. Here are a few in the Learning and Development field to consider following:

Quinnovator

arossett

mrch0mp3rs

Ginaschreck

marciamarcia

cindyhugg

taylorperforman emasie

ASTD kenblanchard

LearnNuggets jaycross

bschlenker

TerrenceWing

tonybingham

lrnchat

tmiket JaneBozarth

tomkuhlmann

ASTDLI

bobpikectt

JIMPACT

TheBobPikeGroup

Social Media for the Learning Professional

Your Homework!

Win a copy of

this book!

Social Media for the Learning Professional

Your Homework!

To be eligible to win the book raffle, simply do the following:

• Create a facebook Account• ‘Like’ the Misadventures in

Learning Fan Page• Post one example of how you

will use Social Media to enhance your Learning Programs

Social Media for the Learning Professional

Your Homework!

Everyone who completes the three steps by MIDNIGHT FRIDAY will be entered into a raffle to win the book.

The winner will be announced Monday on the ASTD Long Island Fan Page.

Social Media for the Learning Professional

Questions???????

Welcome ASTD New York Metro Members & Guests

Thank you!