social media & fashion power of influencers

FASHION & SOCIAL MEDIA

Yigal RoosFortress Social Branding

Bousie’s Dinner27 mei 2011

WIE ZIJN WIJ?

• Strategie• Community Management• Influencer Marketing

• Interactieve Campagnes• Widgets• Apps

• Social Business ProfessionalsCLIC

K

ME

THE STATS

90% of people trust the recommendations of their Facebook friends

(Source: ExactTarget, August 2010)

THE STATS

American Eagle saw users referred by Facebook spend 57% more than average on the site

(source: Socialmediainfluence.com, april 2011)

THE STATS

31% of daily Twitter users ask their followers for opinions about products and services

(Source: Edison Research & Arbitron Internet, April 2010)

THE STATS

83% of consumers state that they tell their friends if they get a good deal

(Source: JWT Intelligence, December 2010)

FASHION HAS CHANGED

Influencers

Social Sharing

Social Shopping

User Generated

Content

Augmented Reality

FASHION HAS CHANGED

• Fashion bloggers:

the new social

influencers

• Influencer marketing• Exclusief event

SWATCH - THE NEW GENT COLLECTIE

WATCH MOVIE ON NEXT PAGE

THE LEVI’S FRIENDS STORE

• Webshop gebaseerd op

de ‘likes’ van je

Facebook vrienden

• Populairste jeans 600-

3000 likes

• 16.000 likes binnen een

maand en 300.983 fans

op Facebook

• NU: 4,315,250 like

Levi's.

CLICK ME

Social Sharing

CLICK ME

CLICK ME

CLICK ME

FUTURE?

WATCH MOVIE ON NEXT PAGE

Damrak 70 Suite 5.711012LM AmsterdamThe Netherlands+312 06 61 15 06www.frtrss.net@FRTRSSFacebook.com/FRTRSS