social media - douban
Post on 15-Jan-2015
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http://www.userlogos.org/node/11829
History
http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpghttp://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg
Chinese Culture
• Communist• Ministry of Industry and
Information Technology (MIIT) Firewall
http://scrapetv.com/News/News%20Pages/Everyone%20Else/images/china%20flag.gif
History
Site Tour
Books / Movies / Music / Location / Douban.fm / 9Tap
http://www.douban.com
User Demographic
• Female• 18-34 years old• College Educated• No Children• $30,000-$60,000
http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity-Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg
• 21st most used site in China.– Youku is the only social media site ahead of Douban
• 125th globally
Rankings
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