social media - douban

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http://www.userlogos.org/ node/11829

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Page 1: Social Media - Douban

http://www.userlogos.org/node/11829

Page 2: Social Media - Douban

History

http://www.pedaily.cn/UploadFiles//TZSD/2011/7/201107141820038760.jpghttp://www.absolutechinatours.com/UploadFiles/ImageBase/2007101825657454.jpg

Page 3: Social Media - Douban

Chinese Culture

• Communist• Ministry of Industry and

Information Technology (MIIT) Firewall

http://scrapetv.com/News/News%20Pages/Everyone%20Else/images/china%20flag.gif

Page 4: Social Media - Douban

History

Page 5: Social Media - Douban

Site Tour

Page 6: Social Media - Douban
Page 7: Social Media - Douban
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Books / Movies / Music / Location / Douban.fm / 9Tap

http://www.douban.com

Page 9: Social Media - Douban
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User Demographic

• Female• 18-34 years old• College Educated• No Children• $30,000-$60,000

http://fabandfru.com/new/wp-content/uploads/2009/10/Thinking-Women-Asian-Ethnicity-Chinese-Ethnicity-Teenager-Teenage-Girls-Thai-Ethnicity-Young-Adult-Casual1.jpg

Page 16: Social Media - Douban

• 21st most used site in China.– Youku is the only social media site ahead of Douban

• 125th globally

Rankings