social media design strategies for non-designers
Post on 21-Jan-2018
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Social Media Design Strategiesfor Non-Designers
Blaise LuceyDir. of Product & ContentMarketing@bitly
#socialdesign
Kevan LeeDir. of Marketing @buffer
Agenda
Why Design Is Critical For Social
Social Design Cheat Sheets
How To A/B Test Your Images
Design Hacks For Every Major Channel
#socialdesign#socialdesign
The Visual Landscape
#socialdesign#socialdesign
Why Design Is Critical For Social
Visuals are processed 6000x faster than text.
The average person remembers 80% of what they see vs. 20% of what they read.
Or, to put it another way...
#socialdesign#socialdesign
VISUALS
GET ATTENTION
#socialdesign#socialdesign
Sourc
e: M
am
moth
Info
gra
phic
s
#socialdesign#socialdesign
Photos are the most popular content...
Source: Social Bakers
#socialdesign#socialdesign
...and get more engagement.
Source: Social Bakers
#socialdesign#socialdesign
A Day in the Life of Social
10,000,000,000
VIDEO VIEWS
300,000,000
PHOTOS
80,000,000
PHOTOS
#socialdesign#socialdesign
Social Design Cheat Sheets
#socialdesign#socialdesign
Source: PicMonkey
Photo - 1080pxProfile - 180px
#socialdesign#socialdesign
Source: HubSpot
#socialdesign#socialdesign
Source: Snug Social
#socialdesign#socialdesign
Profile Photo – 400 x 400
In-stream Photo - 440 x 220
Header Photo - 1500 x 500
Source: Sprout Social
#socialdesign#socialdesign
Header Image - 974 x 330
Standard Logo - 60 x 60Profile Picture - 400 x 400
Banner Image - 646 x 220
Source: Sprout Social
#socialdesign#socialdesign
Media is Free.
#socialdesign#socialdesign
The Tools
PHOTOS DESIGN PRODUCTION
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The Design Hacks
#socialdesign#socialdesign
Blue colors get
“likes” than red
24% more
Source: Sprout Social
Design Hacks: Instagram
#socialdesign#socialdesign
Among millennials
Don’t like ads.
84%
Source: The McCarthy Group
Design Hacks: Instagram
#socialdesign#socialdesign
Stylized products,
Backgrounds.
Clean
Design Hacks: Instagram
#socialdesign#socialdesign
Photos with faces get
More “likes.”
38%
Source: Hootsuite
Design Hacks: Instagram
#socialdesign#socialdesign
Design Hacks: Pinterest
#socialdesign#socialdesign
Images with multiple, dominant colors receive more than 3 times the repins per image than those with a single dominant color.
The Perfect Pinterest Photo
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Pinterest images: Go tall
Taller images are more repinnable.
Choose a size of 736 x 1103 or taller.
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Design Hacks: Facebook
#socialdesign#socialdesign
For Facebook photos: Tell a story
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Instagram -> Facebook
Images posted to Facebook via Instagram receive almost 25% more engagement than natively published images.
#socialdesign#socialdesign
Design Hacks: Facebook
#socialdesign#socialdesign
Design Hacks: Twitter
#socialdesign#socialdesign
Use quotes on images.
“We found that if we added a quote or interesting fact to an image that more users would share it.”
- Vox
#socialdesign#socialdesign
Go for self-explanatory images
#socialdesign#socialdesign
Engage with multiple photos.
#socialdesign#socialdesign
Take screenshots for each tweet.
#socialdesign#socialdesign
Use GIFs!
Using a GIF to thank Twitter users for sharing your content can lead to 1 in 4 of those thank you tweets resulting in a follow.
#socialdesign#socialdesign
Design Hacks: LinkedIn
Posting images has been shown to result in a 98% higher comment rate.
#socialdesign#socialdesign
LinkedIn is key for homepages
LinkedIn is the #1 social referral source for traffic to a site’s homepage.
#socialdesign#socialdesign
Design Hacks: LinkedIn
#socialdesign#socialdesign
Use rich media in your profile.
THANK YOU#socialdesign
WANT TO LEARN MORE?
bitly.com
Want to learn more about advanced social strategies?Read our guide on paid social media marketing for every channel!
bitly.is/paidsocialstrat
Want to get started on social design?Try out Buffer’s Pablo design tool!
https://pablo.buffer.com
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