social media content that engages and converts
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#DFWRocks2014 @EricTTung
Social Content That Engages & Converts
@EricTTung #DFWRocks2014
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1. Social is all about content.
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It’s All About Content & Rela>onships…
…which create posi>ve, helpful conversa>ons.
@EricTTung #DFWRocks2014
The difference between selling and helping is only two leGers -‐@JayBaer
@EricTTung #DFWRocks2014
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2010 @EricTTung #DFWRocks2014
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2/3 of content marketers find it difficult to produce enough content.
50% struggle with producing the kind of content that engages.
@EricTTung #DFWRocks2014
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Manage Conversa>on & Content Effec>vely
United divides their team into
two:
-‐ Proac>ve
-‐ Reac>ve
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2. Format Your Content To Get Results
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Do you have an interes>ng headline?
80% will read the headline, only 20% will read the post
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If your post is over 5 paragraphs, add sec>on headers to improve readability.
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Add an image, graph, quote-‐
callout for every 250-‐500 words.
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Have a Call to Ac>on
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Sharing a link to
your post isn’t
enough to get it
read. Give users
a reason to click
your link.
@EricTTung #DFWRocks2014
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Email your Coworkers… Tell them to promote your stuff for you.
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3. Create mul>-‐channeled content.
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When You Create Content, Make it Mul>-‐Purpose
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Make Sure Your Graphics Fit The Channel
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Tweet One and Done? Think Again: Schedule tweets and posts over the next
couple weeks.
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Use Your Blog Post in a Comment (in a non-‐spammy way)
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And Create Deriva>ve Pieces
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Add a Query String to Track Clicks
hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit URL Code Source Medium Term Content Campaign
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4. Conversa>on is the best Content
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Neilsen Trust Ra>ngs, 2013
Have Something Worth Talking About
Content
Reach Do Friggin Awesome Stuff
ConversaUon.
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5. Social Networks Will Pull More Context From Your Interac>ons.
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But in the near future…
…won’t maGer as much anymore. @EricTTung #DFWRocks2014
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Get Ready for the Internet of Social.
You’ve Heard About The Internet of Things….
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@EricTTung #DFWRocks2014
@EricTTung #DFWRocks2014
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6. Make your customers create the content for you.
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So Do Stuff Like This.
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And This…
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And This… And Conversa>on will happen.
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And you’ll get stuff like this…
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Do This…
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And Get This…
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And THIS.
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If customer service is an afterthought, your customers will make you an afterthought, as well. - @PeterShankman
@EricTTung #DFWRocks2014
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Thank You!
Connect with me:
@EricTTung
Or Text EricTTung to 50500 for
a SMS Business Card
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Thank You
@EricTTung #SocialAtScale
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