social media content that engages and converts
DESCRIPTION
How to create social media content that engages and converts. How can businesses create blog posts, images, infographics and other content that people will read.TRANSCRIPT
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#DFWRocks2014 @EricTTung
Social Content That Engages & Converts
@EricTTung #DFWRocks2014
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1. Social is all about content.
@EricTTung #DFWRocks2014
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It’s All About Content & Rela>onships…
…which create posi>ve, helpful conversa>ons.
@EricTTung #DFWRocks2014
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The difference between selling and helping is only two leGers -‐@JayBaer
@EricTTung #DFWRocks2014
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2010 @EricTTung #DFWRocks2014
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2/3 of content marketers find it difficult to produce enough content.
50% struggle with producing the kind of content that engages.
@EricTTung #DFWRocks2014
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Manage Conversa>on & Content Effec>vely
United divides their team into
two:
-‐ Proac>ve
-‐ Reac>ve
@EricTTung #DFWRocks2014
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2. Format Your Content To Get Results
@EricTTung #DFWRocks2014
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Do you have an interes>ng headline?
80% will read the headline, only 20% will read the post
@EricTTung #DFWRocks2014
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If your post is over 5 paragraphs, add sec>on headers to improve readability.
@EricTTung #DFWRocks2014
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Add an image, graph, quote-‐
callout for every 250-‐500 words.
@EricTTung #DFWRocks2014
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Have a Call to Ac>on
@EricTTung #DFWRocks2014
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Sharing a link to
your post isn’t
enough to get it
read. Give users
a reason to click
your link.
@EricTTung #DFWRocks2014
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Email your Coworkers… Tell them to promote your stuff for you.
@EricTTung #DFWRocks2014
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3. Create mul>-‐channeled content.
@EricTTung #DFWRocks2014
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When You Create Content, Make it Mul>-‐Purpose
@EricTTung #DFWRocks2014
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Make Sure Your Graphics Fit The Channel
@EricTTung #DFWRocks2014
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Tweet One and Done? Think Again: Schedule tweets and posts over the next
couple weeks.
@EricTTung #DFWRocks2014
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Use Your Blog Post in a Comment (in a non-‐spammy way)
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And Create Deriva>ve Pieces
@EricTTung #DFWRocks2014
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Add a Query String to Track Clicks
hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit URL Code Source Medium Term Content Campaign
@EricTTung #DFWRocks2014
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4. Conversa>on is the best Content
@EricTTung #DFWRocks2014
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Neilsen Trust Ra>ngs, 2013
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Have Something Worth Talking About
Content
Reach Do Friggin Awesome Stuff
ConversaUon.
@EricTTung #DFWRocks2014
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5. Social Networks Will Pull More Context From Your Interac>ons.
@EricTTung #DFWRocks2014
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But in the near future…
…won’t maGer as much anymore. @EricTTung #DFWRocks2014
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Get Ready for the Internet of Social.
You’ve Heard About The Internet of Things….
@EricTTung #DFWRocks2014
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@EricTTung #DFWRocks2014
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@EricTTung #DFWRocks2014
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@EricTTung #DFWRocks2014
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6. Make your customers create the content for you.
@EricTTung #DFWRocks2014
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So Do Stuff Like This.
@EricTTung #DFWRocks2014
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And This…
@EricTTung #DFWRocks2014
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And This… And Conversa>on will happen.
@EricTTung #DFWRocks2014
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And you’ll get stuff like this…
@EricTTung #DFWRocks2014
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Do This…
@EricTTung #DFWRocks2014
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And Get This…
@EricTTung #DFWRocks2014
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And THIS.
@EricTTung #DFWRocks2014
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If customer service is an afterthought, your customers will make you an afterthought, as well. - @PeterShankman
@EricTTung #DFWRocks2014
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Thank You!
Connect with me:
@EricTTung
Or Text EricTTung to 50500 for
a SMS Business Card
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Thank You
@EricTTung #SocialAtScale
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