social media bootcamp 2013 - session 1

Adriana Diaz & Marissa WasselukCommunity Media Workshopadriana@newstips.org -- marissa@newstips.org Follow on Twitter @npcommunicatorhttp://www.communitymediaworkshop.org

social media bootcamp

Nobody wants to be your friend when you suck at social media

social media

social media

Defining Social

• Connecting• Collaborating• Interacting• Engaging

It’s all about developing meaningful relationships by engaging audiences through

conversations

The Top 5

find your audience!

online users: technographics & categories

creatorsconversationalistscriticscollectorsjoinersspectatorsIn-actives

} influencers

organizers {

} majority

online users: tools categorized by people’s actions

• people creating: blogs, podcasts, videos• people connecting: social networks• people collaborating: wiki’s, crowd sourcing• people reacting: reviews, liking, digging• people accelerating consumption: sharing,

aggregating, RSS feeds

Where is Everybody?Finding your audience online based on demographics

Meet Our Content Crushes

Meet Our Content Crushes

Meet Our Content Crushes

That’s all fine and good BUT WHAT DOES THIS HAVE

TO DO WITH ME?

:: break ::

:: social media tools ::

The Power of Facebook

Profiles

Fan Pages

Groups

1. Allow more then one administrator

2. Open the space to your fans

3. Create unique experiences for your fans

4. Introduce and provide context to content you share

5. Communicate visually

Comic byhttp://blog.getpostrocket.com

TwitterListen & monitor

Tweet speaks to allFollow & share

Immediate & wide

Twitter is like…

RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj

anatomy of a tweet

What’s a HASHTAG?How does it work?

???

RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj

anatomy of a tweet

What you should be doing on Twitter

1. Create a personable avatar and profile

2. Use hashtags but make them short

3. Search, Listen & Follow4. Retweet relevant tweets to your followers

5. Always reply to tweets directed to you

OUR Hashtag

#smb13

developing a social media policy

Social Media Policy

• identifies organization culture & voice• anticipates audience engagement• sets guidelines for online engagement• preventing and responding to crisis• define what you can and can not control

Control Some Control No Control

Website

Blog

Mission

Brochures

Policies

… things we create in house

Employees/Staff

Comments on our blog

Facebook Page

Twitter Accounts

Search

… things we can participate and have some influence

Competitors

Comments on other blogs

Reviews on other sites

Reactions or responses to services, products or brand

… things we need to respond to

Homework

• Complete the social media policy worksheet. Due by Wednesday, Feb 27 by 10 a.m. Email your responses to marissa@newstips.org

• Continue following and monitoring the #smb13 conversation on twitter. Post your own “content crushes” with your Twitter account.

Q + Adiscussion