social media and the future of seniors

1

Seniors and Social Media 2020By Joshua Goldfarb and Rachel SteimanIDENTITY, STATUS, POWER: ISSUES IN SOCIAL MEDIA

2

Agenda

Social Media OverviewHealth-Based Social Media for Seniors

Future Implications of Health -Based Social Media for Seniors

Social Media and Personal Relationships for Seniors

Future Implications of Social Media and Personal Relationships for Seniors

2

3

Social Media

Online networks and media It allows people to connect and share

ideas, opinions, art, music through social networks such as Skype, Facebook, Twitter, etc.

Works as a collective mind of information for just about anything.

RS

4Social Media Landscape

4

RS

5Seniors Today vs. Seniors Tomorrow

5

20202013 -------------------------------------------->RS

6Interesting Facts About Age and Social Media

While every demographic dropped its Social Media usage in December 2012, the only age demographic that increase its usage during that period was 30-49 year olds, who increase from 73% to 77%.

72% of people use social media to educate themselves about specific medical conditions.

6

SOURCE: PEW RESEARCH CENTER & MARKETINGVOX

RS

75 Benefits of Social Media for Seniors 7

Social Media Can Keep Families Close

Social Photo and Video Sharing Coupons and other Discounts Peace of Mind Community Belonging

RS

88

The Internet Reduces Depression by 20% among senior citizens

http://www.medicalnewstoday.com/articles/167589.php

RS

9Current Health-Based Social Media Sites

WebMD is a public website, which contains information regarding:

Health and health care

Symptom checklist,

Pharmacy information,

Drug information

Blogs of physicians with specific topics

Place to store personal medical information

SOURCE: WEBMD.COM RS

10Current Health-Based Social Media Sites

Mayo Clinic is a integrated clinical practice, education and research institution specializing in treating patients.

The website employs clinical experts to provide current medical information and news on health topics.

10

SOURCE: MAYOCLINIC.COM RS

11

Social Apps To Encourage Health and Wellness

Hotseat: Create Healthy Games, Competition and Team Sports

The app uses nudges, social accountability and gameplay to create easy and fun two-minute activities

Using their smartphones, people can select physical activities they’re comfortable with and capable of completing.

Then Hotseat inserts a rotating daily selection of activity breaks into a user's calendar, based on availability.

11

SOURCE: HOTSEAT.COMRS

12

Social Apps To Encourage Health and Wellness

The Digifit ecosystem is an apps that records heart rate, pace, speed, cadence, and power of your running, cycling and other athletic endeavors.

It also motivates users to be healthier and adopt healthy habits.

12

SOURCE: DIGIFIT.COM RS

13

Top Five Ways Digital Apps and Smartphones will Transform Healthcare

Improved access to care Improved patient

engagement New provider business

models for healthcare providers

Reduced Health Fraud Improved Patient Safety

13

SOURCE: FORBES.COMRS

14Health- Based Social Media Future

Implications

A mobile doctor for those too sick to leave home

Quick access to personal health records

Daily biometric scans could log personal data about bodily changes

14

RS

15How Seniors Currently Use Social

Media

Very Limited Knowledge to the use of computers and social media

Currently only 43% use Social Media In the United States

Seniors have very little desire to become computer savy

Seniors that are computer savvy are living happier more entertained lives

Statistics show that usage of social networks by seniors is growing yearly

16How will Seniors Use Social media in

the for-seeable future

To connect with families and loved ones

Communication and interaction with the government

Research of Medical related information

Self Education

Entertainment

Finding others with similar interests

17Social Networks and seniors by 2020

By the year 2020 Technology will have evolved social networks by advancements made to the way we learn, connect and entertain our selves.

Seniors wont be as lonely and general a vast majority of seniors will be computer

savvy and apart of social networks that sit their needs

technology will provide easier and different methods for seniors to access social media. (Ease Of Use)

Social media will make learning of various skills such as culinary, music, weaving, music,. more accessible, and easier

A Connected A Connected FutureFuture

18Social Networks Made For More

Build a Jam offers a way for others to connect and jam together

Able to filter by instrument, age and location

Art WEEN is a community designed for artists

Art WEEN Focuses on museum OhMybloom is an online community

designated for Gardner's OhMyBloom allows users to share

gardening tips and pictures.

Networks for your Networks for your hobbieshobbies

19LinkedIn

Linkedin a social network designed to help people connect in their industry

Allows user to design a profile based on their qualifications

Allows users to design a portfolio with a user friendly interface

Allows users to connect with employers around the world

20Two Major Social Networks

Facebook Find users and corporations through

age, interests and location.

Join groups based interests

Chat With loved ones

Add groups to your news feed

Free entertainment

Social network based games

Twitter Follow users and corporations based

on interests and location.

Follow your favorite artists

Follow your favorite sports teams

Quick answers and education made available

Keep up to date with the news and current events

21Classes To Learn Twitter For Seniors

Through out North America classes are now provided for seniors to learn twitter

Classes provides useful tips on how to interact with others

Classes Provide tips and precautions that are useful while using Twitter

Classes make the use of Twitter easier and more enjoyable for Seniors

QuickTime™ and a decompressor

are needed to see this picture.

22Classes To Learn Facebook For

Seniors

New York Libraries Offer Classes for Facebook to seniors

Helps Seniors get started by helping them create a profile

Teaches Seniors how to use a computer to be successful with Facebook

Allows Seniors to have a more enjoyable experience with Facebook

QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.

23With A Little Help From My Friends

With the classes now available for seniors numbers of senior users on social media are increasing

Seniors are less afraid of technology since someone is willing to help them learn

Classes provided necessary information in regards to the precautions and dangers on social media

Allows Seniors to take a step into the digital frontier

24Advantages of Social media and

Seniors Today Entertainment- Seniors are able to watch television

shows and movies that they used to adore “back in the day”. They are able to keep up with their favorite musicians via twitter and face book. Seniors are able to play games with their families online and are able to read books and articles via eBook with out having to leave the comfort of their home.

Connect- with todays technology it almost seems like the entire world is connected. This is an amazing thing for seniors, especially those that’s family lives is in a different country. And and those that are un able to leave their home

With constant advancements the technology manufacturers are coming up with, are making this process easier day by day.

The ability to connect for seniors has been medically proven to improve emotional health.

Able to Connect to communities based on interests through specific social networks

25Social Media and Personal

Relationships

Social media gives users the opportunity to meet others around the world

Sites like seniormatch and OurTime’s primary focus is to help seniors meet others with similar interests

Dating networks allow users who have lost their loved ones to get back into the dating scene at their own pace

The use of social networks allows couples to communicate and share photos from around the world

26Internet Use By age Group Canada

27Social Network usage Germany

28Future Implications of Social Media and

Personal Relationships for Seniors

By 2020 we will have at least 80% of American seniors will be using social media

Seniors will be able to live fuller and happier lives with the ability to connect

Seniors will feel more apart of their families lives

Long distance relationships and families overseas will be easier to keep in touch with

With Ease of use additions by 2020 seniors will not only want to use social media but will be able to

29Conclusion

Social Media Overview

Health-Based Social Media for Seniors

Current Social Apps and Social Media dedicated to Health

Future Implications of Health -Based Social Media for Seniors

Social Media and Personal Relationships for Seniors

Social Network usage for Seniors

Future Implications of Social Media and Personal Relationships for Seniors

29