social media (and other magic tricks) - rotary club of redcliffe city

SOCIAL MEDIA: AND OTHER MAGIC TRICKS

“62 percent of people know our name, but few

know much about us”

-2012 International Assembly

If a tree falls in a forest…

We do so many things but how much of it

known outside the ‘four walls’ of the Club?

Group Exercise

What are your questions?

OVERVIEW

2014 Rotary Context Why should you care? ie Market Forces

What is Social Media Advantages for Clubs

Examples

CURRENT CHALLENGES

FOR ROTARY CLUBS

WHY YOU SHOULD CARE? !

MARKET FORCES

ECONOMIC

SOCIAL

TECHNOLOGY

THE BIG IDEA

TRAFFIC X CONVERSION =

CUSTOMERS (MEMBERS / SUPPORT / DONATIONS - ROTARY CONTEXT)

Key Principle 1

THE INTERNET IS MADE OF CONTENT

!

NO CONTENT = INVISIBLE

Key Principle 2

PR Channels? Multiple pillars…

What is Social

Media?

ADVANTAGES FOR CLUBS

• Cost • Visibility • Communication • New Members • Document history • Publish on the go

• Network with local organisations

• Search Engine Optimisation

• International Toasts?

ROTARY EXAMPLES

ROTARY EXAMPLES

ROTARY EXAMPLES

Press Releases Photos Newsletters Member Profiles Director reports

Website

Email

Photo GalleryMobiles

iTunes

Our Publishing Setup

FACEBOOK PAGE

ANATOMY

FACEBOOK

Profile Page

Bob

Mary

Jim

Club

Business

FACEBOOK POSTS

FACEBOOK ADS Cost Effective!!!

EXAMPLE - PROMOTING AN EVENT

Group Exercise

Questions

rotaryredcliffecity.org !

@rotaryredcliffe

!