social media 101 | for contractors and home improvement professional

SOCIAL MEDIA

Amanda LeemanSocial Media Manager, Ply Gem

SOCIAL MEDIA

SOCIAL MEDIA

WHAT IS SOCIAL MEDIA?

so·cial me·di·anounwebsites and applications that enable users to create and share content or to participate in social networking

WHAT IS SOCIAL MEDIA?

WHO USES SOCIAL MEDIA?

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?

1. Be a part of the conversation.

2. Brand awareness.3. Sales.

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?Be a part of the conversation.

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?Brand awareness.

2.7 billionactive social media users

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?Sales.

75% of consumers say they use social media in the buying process.

70% of B2C marketers have acquired customers through Facebook.

Sales reps that use social media as a part of their sales technique outsell 78% of their peers.

WHY SHOULD BUSINESSES USE SOCIAL MEDIA?Sales.

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROSSigning up.

1. Sign up at facebook.com.

2. Select business option. 3. Complete brief questionnaire.

BEST SOCIAL CHANNELS FOR PROSSigning up.

Cover Photo815x315 Pixels

Profile Pic 180x180 Pixels

Status UpdatePhoto size: 1200x1200 Pixels

Facebook Page Review Page Do’s

Page Don'ts

Use Beauty Shot for Cover

Use Logo for Profile Pic

Avoid images with too much copy, graphics or overly complex.

BEST SOCIAL CHANNELS FOR PROSTwo ways to post on Facebook.

Text

Add a photo or

video

Live stream

BEST SOCIAL CHANNELS FOR PROS6 Facebook best practices.1. Facebook posts between 0-80 characters long receive the most

engagement. The more characters you add after that, the less engagement you can expect.

2. Use relevant hashtags to help posts show up in search. Facebook uses hashtags to group or categorize conversations between people. 1-2 hashtags receive the most engagement. (Sprout Social)

3. Use photography with every post because images typically receive 2.3x more engagement than links. (Hubspot)

4. Ask questions to increase engagement. (KISS Metrics)5. Facebook's algorithm favors video content. As a result, video posts

have 135% greater organic reach than photo posts. (Hubspot)6. Try Facebook Live. Facebook's initial data revealed that people

comment 10X more on Facebook Live videos than on regular videos. (Forbes)

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS

1. Sign up at houzz.com. 2. Update profile images and fill in business info.

Signing up.

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS4 Houzz best practices.1. Make sure you profile is complete and it’s clear how homeowners

can contact you.2. Ask for reviews! According to a survey by BrightLocal, 88 percent

of consumers trust online reviews as much as a personal recommendation. (Forbes)

3. Respond to all questions and comments you receive.4. Add new projects when you can. This does not need to be daily,

but adding new photos every couple weeks is a good idea.

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROSSign up.1. Go to google.com/business. 2. Fill out your business information.

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS

BEST SOCIAL CHANNELS FOR PROS

1. Download the Instagram app to create an account.

Put Your Logo HereIn Profile Pic 400x400 pixels

Click Sign Up

2. Fill in your business information.

Click here to add a photo.

Fill in your bio and website link.

Signing up.

BEST SOCIAL CHANNELS FOR PROS6 Instagram best practices.1. Shorter is better. Try to keep posts under 100 characters.2. Post once per day, if possible.3. Brighter photos and photos with lots of color perform best.4. Use relevant hashtags. Hashtags are your best friend. Hashtags

help you get discovered, archive content and participate with trending topics.

5. What’s the best way to get a response? Ask a question and get users’ opinions about your products or services. Always remember to engage with the answers.

6. Go Live. Instagram is owned by Facebook and has a similar live streaming platform.

BEST SOCIAL CHANNELS FOR PROSScheduling.

1. FREE!2. Works with most social

channels.3. Can track all of your social

activity at once.4. Schedule your posts in

advance.

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