social media 101 fall 2013
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SOCIAL MEDIA 101
Cheyenne Hohman, MLSUK Hive, College of Arts & Sciences
History, Tools, and the Future
Remember Facebook before Facebook?
A brief history of social media
Pacific High School Class of 1998
2002
2013
2003
2013
2004
2013
2006
2013
Why do people use this stuff?
Socia
l Interac
tion
Informati
on Seekin
g
Time-ki
lling
Entertainment
Relaxati
on
Debate/E
xpress
Opinion
Communications
Convenience
Informati
on Shari
ng
Surve
illance
on Oth
ers0
102030405060708090
100
Whiting & Williams, 2013Qualitative Market Research: An International Journal Vol. 16 No. 4, 2013 pp. 362-369
Photo: Ian Munroe
So, what’s out there nowadays?
A tale of two zillion websites
List of social networks with 100 million+ active users
Source: Wikipedia
The Conversation Prism
The Conversation Prism
There’s a lot going on.
Photo: Ken Kanouse
How in the world am I supposed to keep track of all this stuff?????!!
The Conversation Prism
Flickr
Soundcloud
Vimeo
Tumblr
YouTube
Google+
The Conversation Prism
Google+
YouTube
Tumblr
Vimeo
Flickr
Soundcloud
Social Media Policies: UK and A&S
The boring (but important) stuff
UK SOCIAL MEDIA POLICY• The same laws, professional expectations, and guidelines for interacting with students,
parents, patients, alumni, donors, media, and other University constituents apply. HIPAA, FERPA, etc.
• Employees are accountable for any institutionally related content they post to social media sites. This regulation applies to all employees and units of the University.
• Observe:– Governing Regulations – Administrative Regulations – Human Resource Policies and Procedures – Ethical Principles and Code of Conduct; – Policy Governing Access to and Use of University Information Technology Resources – Policy on Discrimination and Harassment. – UK HealthCare Code of Ethics – Behavioral Standards in Patient Care – UK Hospital Policy on Photography and video of patients and employees
UK SOCIAL MEDIA POLICY
• Observe Copyright & Intellectual Property laws & regulations• Use University Logos as outlined in the Graphic Standards
document• Don’t announce UK’s news. Leave that to PR.• Know the Terms of Service, privacy policies, etc for each
network you use.• Tell UK PR when you start an account. • Use approved photos & UK logos. • Have a strategic plan• Link back to UK’s websites
A&S SOCIAL MEDIA POLICY
• Report new & existing accounts to me for the A&S social media directory.
• Consult me with questions, requests for training, etc.
• Name your accounts appropriately.• Do not use personal email addresses for
authentication.
PLEASE DO:
• Proofread.• Be factual.• Engage others.• Mix it up.• Be real.• Keep track.
• Plan ahead.• Keep it clean.• Use your voice.• Stay in the loop.• Help others.• Embrace change.
PLEASE DON’T:
• Be sarcastic.• Post at 4am on
Tuesdays.• Neglect your
account.• Overload your
followers.
• Advertise commercial or political campaigns.
• Speak on behalf of A&S or UK.
If you….
• Use Twitter, please tweet @UKarts_sciences or hashtag
#ukartsci when appropriate
• Use Facebook, please share relevant/cool updates from
A&S in your own network(s)
• Use Instagram, please tag @ukartsci or hashtag #ukartsci
when appropriate & participate in/promote our contests
• Use trending #tags from UK and A&S (#seeblue,
#blueabroad, #bbn etc)
PROS
• Whippersnappers• Authenticity• Connections• Media – creativity• Technology &
information literacy• Unprecedented
opportunities
PROS & CONS
• Whippersnappers• Authenticity• Connections• Media – creativity• Technology &
information literacy• Unprecedented
opportunities
• Lack of control• Consistency/branding• Overwhelming• Time & energy• Shifting sands• Drama• ROI
Networks We Use
Make the digital rounds
• Three primary types of accounts1. User profiles2. Pages3. Groups
• Billions of users = billions of updates• Messaging, games, images, social updates• Advertisements
Facebook User Profile
Facebook Page
facebook.com/pages
Administrating a page
Metrics
Facebook Group
Uses of Facebook in Higher Ed
• Share updates with students, faculty, alumni & community
• Post & share photos• Start or engage in discussions• Promote departments, programs, and the
College• Contests, giveaways, etc
• Most popular “microblogging” platform• Millions of tweets sent per day• Can include links, photos• @ to engage individual accounts• # to tag or search • 140 character maximum• Can send Direct Messages (privately)
A&S Twitter Page
A&S on Twitter
@ interactions
@ mentions
# hashtags
Lists on Twitter
• Follow specific users/groups of users• Removes a lot of irrelevant posts from your
feed• Easily add & remove accounts
Main Feed List Feed
Using Twitter at Conferences
• # by or for conference helps attendees find one another
• Useful for sharing links (shortened, of course) or responding to presenters
• Use @ and # protocols to connect
Uses for Twitter in Higher Ed
• Live-tweet events• Tweet pictures of events (via Instagram is ok)• Departmental updates• Campus events #KWeek13 #UKFUSION
#seeblue• Answer students’ questions
• Photo sharing platform (square format)• Primarily mobile network; must have a
smartphone to start an account & post photos from mobile device
• # & @ protocols like Twitter• Embed into Tumblr, Facebook, Twitter, etc
A&S on Instagram
Instagram via Web
Uses of Instagram in Higher Ed
• Showcase events, campus shots, print materials
• Post photo booth photos from events• Can be a photo repository for Twitter &
Facebook• No ability to edit after posting, only deletions
• Professional social network• More than 175 million users– Post resumes– Affiliate with organizations– List & search for jobs
• Less active feed• Communication tool
Personal Linkedin Page
A&S on Linkedin
Linkedin University Pages
Uses for Linkedin in Higher Ed
• Connect with students, alumni & faculty• Survey/gather info from followers• Get input from professionals in your field• Encourage seniors & grad students to join
GOOGLE+
• Social network, connected to Gmail accounts• Users can: – Post photos, status updates, share events– Like, comment on, & share statuses of others– Use “Hangout” function for video chat– Instant message/text chat with other users
Personal Profile Page on Google+
A&S on Google+
Uses of Google+ in Higher Ed
• Similar to Facebook• Search Engine Optimization• Three-column layout has smaller text but is
more aesthetically pleasing than Facebook• Photo galleries• Updates• Events
Tools We Use
Simplify and organize your account(s)
BIT.LY
HOOTSUITE
What’s Next?
One more thing…
THANK YOUUUU
Get in touch anytime: Jessicah.Hohman@uky.edu
ORj.cheyenne.hohman@gmail.com
975 Patterson Office Tower
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