social media 101 and etiquette for coach connections
Post on 07-Aug-2015
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AGENDA
• Intro to Social Media Networks – Facebook, Twitter, LinkedIn, and Pinterest
• Social Media Etiquette – The Do’s and Do Not’s of Interacting and Growing an Online Community
• Financial Wellness Show Pages – How to Connect with FWS on Social Media and How to Use That content
What is it?
• Connect with friends, family, and businesses using photos, videos, text updates, links, and apps.
Who is it best for? • EVERY BUSINESS! • Local, Big Brands, B2C
• Minimum Post: 3 Weekly Best Post: 2-3 Daily
• Use a business page to promote your business, not your personal.
• Post a variety of content. • Use insights to analyze
what’s working and not. • Be yourself! Show your
authentic self with your personality and let yourself be SOCIAL.
Best Practices
302 Million Users between 12-49 with the fastest growing demographic in the 65+ age range.
Source: PEW Research Center 2015
What is it?
• Short posts with 140 characters or less with links, hashtags, photos, and videos.
Who is it best for? • B2B, B2C • Bloggers, Writers,
Publications
• Minimum Post: 3 Daily Best Post: 10 Daily
• Use 1-2 Hashtags in every tweet.
• Make the first move and follow people, retweet others, and reply.
• Use the advanced search to find potential customers.
• Create lists to organize influencers, clients, partners, content to share.
Best Practices
364 Million Users, Men and Women between the ages of 30-64 who are college educated.
Source: BI Intelligence 2015
What is it?
• A place for professionals to network, build business partnerships, and recruit.
Who is it best for? • B2B • Networkers • Recruiters and Job
Seekers
• Minimum Post: 3 Weekly Best Post: 1 Daily
• Connect with people you know, co-workers, friends, and with people you WANT to know.
• Keep posts and conversations professional hoping to educate, inspire, and promote growth.
• Write your page in the 1st person and complete your page information.
• Use a professional headshot.
Best Practices
What is it?
• A network where users can upload, save, sort, and manage images into collections aka Boards.
Who is it best for? • Women • Fashion, Retail, Home
Industries • E-Commerce • Food
• Minimum Post: 5 Pins, 3 Times Per Week Best Post: 10 Pins, 7 Days Week
• Use large, vertical, high-quality images.
• Make posts without someone’s face. Posts without are shared 23% more!
• Dominant colors – Red, Green, and Pink get more repins.
• Create a variety of boards that your target audience would enjoy.
Best Practices
The Do’s and Do Not’s
YES
• Always Give Credit and Link Back to the Original Source
• Thank people who share your content.
• Keep posts positive! • THINK before you post.
NO • Don’t Use Images Found on
Google • Don’t ignore bad reviews
and comments. Respond and take it offline.
• Don’t set up auto responding tweets.
• Don’t spam or over share.
Connect with FWS
• Facebook: https://www.facebook.com/FinancialWellnessShow
• Twitter: https://twitter.com/FinWellShow Or @FinWellShow
• Pinterest: https://www.pinterest.com/FinWellShow/
How to Use the Show on Social Media
Connect With us • Like and follow the FWS
Pages. • Invite your friends, family,
and clients to connect on social media, in-person, and via email.
• Comment, share, and like posts from the FWS pages.
Promote the Show
• Post Links to iTunes and Stitcher so people can subscribe.
• Announce new shows and topics to showcase valuable information.
• Share the blog from the website.
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