social media 101
Post on 20-Aug-2015
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www. .org
Maddie GrantChief Social Media Strategist
maddie@socialfish.orgSkype/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
lindy@socialfish.orgSkype/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
Thanks for joining us. We’ll start in just a few minutes.
Social Media 101:It’s about Relationships
www. .org
Maddie Grant, Chief Social Media Strategist
Lindy Dreyer, Chief Social Media Marketer
or something more?
Jessica Hagy, Indexed Blog
A means to an end.
ENGAGEMENT FUNNEL
Ludwig Gatzke, Stabilo Boss
ENGAGEMENT FUNNEL
Ludwig Gatzke, Stabilo Boss
Power of Social
Power of Social
Power of Social
Power of Social
Social Interactions
Social Interactions
Social Interactions
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
2. Engage community on your website.ASAE & The Center
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
2. Engage community on your website.ASAE & The Center
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
3. Reach out to existing communities.http://www.yapstar.org/
2. Engage community on your website.ASAE & The Center
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
3. Reach out to existing communities.http://www.yapstar.org/
2. Engage community on your website.ASAE & The Center
Quirky Outposts
1. LinkedIn – the professional network.Nonprofit Technology Network
Quirky Outposts
1. LinkedIn – the professional network.Nonprofit Technology Network
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
1. LinkedIn – the professional network.Nonprofit Technology Network
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
1. LinkedIn – the professional network.Nonprofit Technology Network
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
3. Twitter – the noisy hybrid.Maddie’s Twitter Profile
1. LinkedIn – the professional network.Nonprofit Technology Network
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
3. Twitter – the noisy hybrid.Maddie’s Twitter Profile
1. LinkedIn – the professional network.Nonprofit Technology Network
www. .org
Let’s discuss.
www. .org
Maddie GrantChief Social Media Strategist
maddie@socialfish.orgSkype/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
lindy@socialfish.orgSkype/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
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