social media 101

Social Media 101

Lara WellmanLara Wellman Consultingwww.larawellman.comTwitter: @larawellmanFacebook: www.facebook.com/larawellmanconsulting

Agenda

- Talk about some of the most prominent tools - what they are, how people use them for personal and business

- Tips and tricks

- Questions

Blogging

How

- Wordpress (.com/self hosted)

- Blogger

- Tumblr/Posterous

Why

- Creative outlet

- Connect with like-minded individuals

- Have/start discussions about topics of interest

- Be an expert

- Search engine optimization

- Cheaper than therapy

Tips

- Write regularly

- Don't expect people to magically find you

-Make your content shareable

- Reply to comments

- Visit your visitors' blogs

Twitter

“I don't care what you had for lunch”

“I don't want to share the personal details of my life with strangers online”

“Twitter is just where you go if you're bored or want to hear what famous people are doing”

Twitter is the best networking event ever!

● no travel time

● you can wear your pjs

● you can search out the kinds of people you want to talk to

● you can make amazing connections and easily build that relationship

Twitter is like the radio

What should you tweet about

● Tweet about the great events and restaurants you like

● Tweet out information you find valuable

● Ask questions (would you answer it?)

● Tweet new and interesting information about your business (with a link to your site)

Let's tweet

● Engage Engage Engage!

● No more than 1/3 broadcast

● Do unto others

● Join conversations

● Be authentic

@larawellman

infographic from mashable.com

https://www.facebook.com/about/timeline

https://www.facebook.com/about/subscribe

Tips for Facebook Pages

● Offer an incentive to sign up

● 1 - 2 posts per day

● Ask questions

● Not all content needs to be yours

What are people talking about?What does that mean?

Tips

- Keep your information up to date- Fill out your full profile and use a photo of yourself

- Use it to check out other people

- More professional than other social media channels

- Don't link it to any other channels- Join groups

Tips

- Make sure to pin from original source so traffic can come through to rightful owner - Use permalinks - not homepages

- Don't send all your pins through to Twitter and Facebook

- Don't copy all the instructions into the description section

Questions?

www.larawellman.com