social marketing arsenal and creative ammunition
Post on 28-Jan-2015
108 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Marketing Arsenal And Creative Ammunition
Oren Todoros - @orentodoros
Think your product can’t be “Social? ”
WD40 wd40uses.com
YellaFella -TreatedWoodyellafella.com
These Brands CARE.It’s all about two-way conversation
Reevaluate what you do,Do what you love.
Gary VaynerchuckWineLibrary.com350k Followers – Book deals – Millions of $ of wine sold
iJustine a.k.a Justine EzarikTastyblogsnack.comA freelance graphic/web designer and video editor. Turned spokesperson for AT&T
Locals Leveraging New Media
Hillel FuldTechnMarketing.com
Tech Reviews
Ayelet NoffBlonde2dot0.com
Social Media Strategy
Kfir PravdaPravdam.com
Video Social Marketing
Ezra Butler1938media.com
Video Blogger
Guy Kawasaki Approach
-VS-
Targeted Approach
Accumulate as many followers as possible while being nice enough not to be called a spammer.
Segment your followers, build a cluster of industry leaders, interact and build brand equity.
New Media Methods
Social Media Arsenal & Creative Ammunition
Micro Blogging
Tracking the Conversation
• Ping.fm – Micro Blog Broadcasting.• WeFollow.com – Twitter Directory of users based on tags. • Twollow.com – Mass follow users based on keywords.• TweetLater.com – Scheduled Tweets and various tools.• Tubemogul.com – Broadcast to all video tube sites
• FriendFeed.com - Build a customized feed of content based on your “friends” • Google Blog Search / Google Alerts – Search the Blogosphere.• Boardtracker.com – Search the biggest database of forums and message boards.
Switching from ME to WE
Quick Tips to keep in mind
Up and Coming Social Networks
• If your market isn’t on Twitter, then you shouldn’t be either.• Remember it’s “Social” not “Sales” .• Learn from others.• Social happens in the real world, events, meet-ups, etc…• Get involved in blog & site comments.• YouTube: The Second Largest U.S. Search Engine.
• Multiply.com - a social network with a heavy focus on sharing media.• Blip.fm - a social network based on musical tastes.• Qik.com – Life casting / video streaming from your mobile phone!• Seesmic.com – Video Based Discussions• HYPick.com – Conversation based, No Voting System.
Own Your Brand – Build Brand Equity
Cool, but how do we know it’s working?Ask Skittles
• Social media marketing is in its infancy, think longer term.• Don’t think ROI, Think ROV = Return on Value.• The Real Cost, is Time.
Hitwise reports a 1332% increase in web visitors on March 3rd.
Source: http://www.webpronews.com
Oh, by the way…
Your competitors may already know all this…
Key Takeaways
• Care.• Interact, A LOT.• Social networks come and go. Be ready for change.• Get involved early. • 20 Hours of Video Uploaded Every Minute! Video — learn to use it. • Monetize. Who better than YOU?
Where I Live
Oren Todoros
email@orentodoros.com
@orentodoros
top related