social marketing arsenal and creative ammunition
DESCRIPTION
Presented at Affilicon 2009: Find out the current state of social media and what are the trends to watch for. Utilize video marketing within your social media arsenal, and what tools to use to do it right.TRANSCRIPT
Social Marketing Arsenal And Creative Ammunition
Oren Todoros - @orentodoros
Think your product can’t be “Social? ”
WD40 wd40uses.com
YellaFella -TreatedWoodyellafella.com
These Brands CARE.It’s all about two-way conversation
Reevaluate what you do,Do what you love.
Gary VaynerchuckWineLibrary.com350k Followers – Book deals – Millions of $ of wine sold
iJustine a.k.a Justine EzarikTastyblogsnack.comA freelance graphic/web designer and video editor. Turned spokesperson for AT&T
Locals Leveraging New Media
Hillel FuldTechnMarketing.com
Tech Reviews
Ayelet NoffBlonde2dot0.com
Social Media Strategy
Kfir PravdaPravdam.com
Video Social Marketing
Ezra Butler1938media.com
Video Blogger
Guy Kawasaki Approach
-VS-
Targeted Approach
Accumulate as many followers as possible while being nice enough not to be called a spammer.
Segment your followers, build a cluster of industry leaders, interact and build brand equity.
New Media Methods
Social Media Arsenal & Creative Ammunition
Micro Blogging
Tracking the Conversation
• Ping.fm – Micro Blog Broadcasting.• WeFollow.com – Twitter Directory of users based on tags. • Twollow.com – Mass follow users based on keywords.• TweetLater.com – Scheduled Tweets and various tools.• Tubemogul.com – Broadcast to all video tube sites
• FriendFeed.com - Build a customized feed of content based on your “friends” • Google Blog Search / Google Alerts – Search the Blogosphere.• Boardtracker.com – Search the biggest database of forums and message boards.
Switching from ME to WE
Quick Tips to keep in mind
Up and Coming Social Networks
• If your market isn’t on Twitter, then you shouldn’t be either.• Remember it’s “Social” not “Sales” .• Learn from others.• Social happens in the real world, events, meet-ups, etc…• Get involved in blog & site comments.• YouTube: The Second Largest U.S. Search Engine.
• Multiply.com - a social network with a heavy focus on sharing media.• Blip.fm - a social network based on musical tastes.• Qik.com – Life casting / video streaming from your mobile phone!• Seesmic.com – Video Based Discussions• HYPick.com – Conversation based, No Voting System.
Own Your Brand – Build Brand Equity
Cool, but how do we know it’s working?Ask Skittles
• Social media marketing is in its infancy, think longer term.• Don’t think ROI, Think ROV = Return on Value.• The Real Cost, is Time.
Hitwise reports a 1332% increase in web visitors on March 3rd.
Source: http://www.webpronews.com
Oh, by the way…
Your competitors may already know all this…
Key Takeaways
• Care.• Interact, A LOT.• Social networks come and go. Be ready for change.• Get involved early. • 20 Hours of Video Uploaded Every Minute! Video — learn to use it. • Monetize. Who better than YOU?
