social business: reno ama 2011

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand

Social BusinessReno Tahoe AMA

July 19, 2011

http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.htmlSocial Business

Communicating with friends that are interested in you and your business to continuously improve and grow your

business

The next 50 minutes• Paradigm shift in the way we

communicate• Principles of inbound marketing• Social Objects• Examples• Recommendations• Questions

What is the most credible and effective method of marketing?

How well are you leveraging that method?

One-to-one

One-to- many

One-to-one

Do you still use the internet only as a one-to-one or one-to-many tool in your

business?

Many-To-ManyClay Shirky, 2009

New technologies areradically transformingthe way we communicate

People are talking

You earned everything they say about you

What’s new?

Speed, reach, and impact of good and

bad news about your business

How are you responding?

Business as usual?

Something newAre you waiting for a recipe?

Organizations should not be asking how social media are making them money; they should be asking how social

media are making them better

Richard BinhammerDell, July 2011

Employees

Customers

Suppliers

Is your website a hub of many-to-many interactions?

InboundMarketin

g

Relational Capacity•Relevant Content• Conversation• Community

Without engagement, we cannot compete for relevance. Without

relevance, we cannot compete.

Brian Solis, July 15, 2011

Social Objects: Fuel of Many-To-Many

The reason two people are talking to each other Social networks form around social objects, not the other way around

Hugh MacLeod

Social Objects•Documents• Video• Audio• Pictures• Presentations

Social objects are most trusted when they are shared among

friends

www.nickburcher.com June 6, 2011

Nothing works in isolation

Hub

Consumer conversation about brands

1. Compare prices2. Talk about sales or specials3. Provide feedback to a brand/retailer4. Give advice5. Get advice on what to purchase6. Talk about where to purchase online7. Complain8. Talk about where to purchase offline

www.emarketer.com July 14, 2011

Listen and Respond!

• Strategic opportunity• Operational excellence• Give everyone that touches

your business something good to say

• Convene the conversation• Become a valuable social

object factory

Recommendations for business

Recommendations for you

• Participate!• Learn• Don’t quit

Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand

Social BusinessReno Tahoe AMA

July 19, 2011