sociable! how social media is turning sales upside-down

Maximizer CRM in 2 Minutes Maximizer CRM in 2 Minutes

CRM leader since 1987

CRM provider for Small and Medium Businesses (SMBs) and Divisions of Large Enterprises

Vancouver based with Global reach

Over 1 million licenses sold

Maximizer Industries and CustomersMaximizer Industries and Customers

Financial Services

Manufacturing

Wholesale/Distribution

Services

Others

Maximizer CRM in 2 MinutesMaximizer CRM in 2 Minutes

A Complete Solution Sales, Service and Marketing Invest and grow ‘Say no to add ons’

All Access Options Desktop, Web & Mobile Full mobility on smartphones and tablets

Delivery Methods On-premise (customer owns & hosts application) Cloud-based (customer subscribes, Maximizer Software

hosts)

Guest Speaker:Shane is the Chief Social Officer and Co-founder of SOCIALIZED! – Clean Solutions for Messy Business.

Their mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.

How Social Media is Turning Sales and

Marketing Upside-down

With Shane Gibson@shanegibson

@ShaneGibson Socialized.me

“I think that’s going

to break.”

@ShaneGibson Socialized.me

“The Customer Owns Your Brand”

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

900 million

@ShaneGibson Socialized.me

150 Million

@ShaneGibson Socialized.me

300 million updates/day

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

3Billion Views/Day

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

Return on Investment

@ShaneGibson Socialized.me

“It’s not about B2B or B2C it is really about person to person.”

– Jeff Booth, CEO

@ShaneGibson Socialized.me

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

The Reverse Drip

@ShaneGibson Socialized.me

Rules of Engagement#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

@ShaneGibson Socialized.me

George Moen – CEO, Blenz Coffee

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

Don’t outsource your personal

brand

@ShaneGibson Socialized.me

Who blogs anyway?

@ShaneGibson Socialized.me

Islands

@ShaneGibson Socialized.me

Ecosystem

@ShaneGibson Socialized.me

Social media

marketing is about

LISTENING

@ShaneGibson Socialized.me

“Public sentiment is everything. With public sentiment, nothing can

fail. Without it, nothing can succeed.” - Abraham

Lincoln

@ShaneGibson Socialized.me

Business Intelligence•Search.Twitter.com

•Google Alerts Google.com/alerts

•Linkedin.com/signal

•Blogsearch.Google.com

•Twazzup.com

•Facebook.com/search

•Viralheat.com

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

@ShaneGibson Socialized.me

What Platforms?

Blogs

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

@cforbesoklahoma

@ShaneGibson Socialized.me

Getting Sociable!

@ShaneGibson Socialized.me

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

@ShaneGibson Socialized.me

Resources

Slides and links: http://socialized.me/maximizercrmSocial Media Podcast: http://closingbigger.net Socialized: http://socialized.me

Making the CRM ConnectionMaking the CRM Connection

How to leverage social media to increase sales? How to leverage social media to improve service? Practical steps for Small and Medium Businesses

(SMBs) Begin by building ‘Social Profiles’

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Building Social ProfilesBuilding Social Profiles

Questions?

Follow: @MaximizerCRM @ShaneGibson

Visit:maximizer.com

Email: info@maximixer.com

Call: 1.800.804.6269