so you want to build and app

So You Want to Build an App?

Geof Baker

gbaker@venadvisory.com

www.venadvisory.com

(415) 484-8725 www.venadvisory.com 1

Digital health Initiatives

4500 Digital Health Companies and 165,000 apps Want Your Attention

Source: Startup Health, 2015 Year End report, IMSHealthcare Informatics Institute

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66 of the top 100 hospitals offer

health consumer mobile apps, only

2% of patients are using them1

(1) Anderson Consulting, Jan.2016

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Vanilla, Siloed Integrated, Patient Experience & Activation

Design Thinking

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Ideas

Build

Solution

Measure

Data

Learn

Learn-Build-Measure

Eric Ries “Lean Startup”

Avoid Wasting Your Time and Resources

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This Works: MIT 24 Step Commercialization Journey

Source: Bill Aulet, MIT Entrpreneurship Center,

“Disciplined Entrepreneurship: 24 Steps to a Successful

Startup” 2013

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Commercialization Readiness Level

Source: Steve Blank, Stanford University

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