so, what will the future ux of tv look like?
Post on 02-Jul-2015
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So, what will
the future UX of
TV look like?
Andrzej Piotrowski
Hint #1 ad-supported TV is under pressure
Hint #2 digital Pay-TV to grow ~5% per year in Western EU
Source: Strategy Analytics
Digital Pay-TV revenue forecast,Western Europe, 2013–2018
Hint #3 VOD and sVOD are no substitutes, they add up
Source: Bain Creative UK report 2014
UK expenditure on digital video
Even more screens in the Future
Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top
The set-top box makes the smart TV, smarter
Source: uk.hardware.info – Samsung F9000
2014 Facts of Future Televison: Avarge time ; Game of Thrones best On-Line ; Paid in UK
Average time spent weekly, USA. Source: Nielsen cross-platform report 2013
UK expenditure on digital video
2014 - 2020: What will happen ?
TV set to become a very large monitor
Sources: Wikipedia Commons, www.planar.com
1980 1990 2000 2010 2020
Infrographics – Big Numbers
zz
2020: a typical Pay-TV service
A KILLER
“FOLLOW-ME” STYLE
PREMIUM CONTENT & MULTISCREEN SERVICES
USER EXPERIENCE
TABLET
NOW THE MAIN
CONTROL SCREEN
Premium channels with catch-up
Wide choice of VOD, eST &
sVOD On-demand games
Search & recommendation
Built-in social features
Personal media library
Freely adapted from confused.com – “TV goes social: The rise of the second screen”http://www.confused.com/news-views/infographics/tv-goes-social-rise-of-the-second-screen
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