So, what will

the future UX of

TV look like?

Andrzej Piotrowski

Hint #1 ad-supported TV is under pressure

Hint #2 digital Pay-TV to grow ~5% per year in Western EU

Source: Strategy Analytics

Digital Pay-TV revenue forecast,Western Europe, 2013–2018

Hint #3 VOD and sVOD are no substitutes, they add up

Source: Bain Creative UK report 2014

UK expenditure on digital video

Even more screens in the Future

Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

The set-top box makes the smart TV, smarter

Source: uk.hardware.info – Samsung F9000

2014 Facts of Future Televison: Avarge time ; Game of Thrones best On-Line ; Paid in UK

Average time spent weekly, USA. Source: Nielsen cross-platform report 2013

UK expenditure on digital video

2014 - 2020: What will happen ?

TV set to become a very large monitor

Sources: Wikipedia Commons, www.planar.com

1980 1990 2000 2010 2020

Infrographics – Big Numbers

zz

2020: a typical Pay-TV service

A KILLER

“FOLLOW-ME” STYLE

PREMIUM CONTENT & MULTISCREEN SERVICES

USER EXPERIENCE

TABLET

NOW THE MAIN

CONTROL SCREEN

Premium channels with catch-up

Wide choice of VOD, eST &

sVOD On-demand games

Search & recommendation

Built-in social features

Personal media library

Freely adapted from confused.com – “TV goes social: The rise of the second screen”http://www.confused.com/news-views/infographics/tv-goes-social-rise-of-the-second-screen