smx@adtech: mobile local and video search — mattmcgee

Local Search Tactics for 2009

Matt McGee, Assignment Editor, Search Engine Land

Where We’re Going

• Local Search: Who’s Playing?

• Local Search: Who’s Winning?

• Six Local SEO Tactics

Who’s Playing?

Local Search: Who’s Playing?

Local Search: Who’s Playing?

Local Search: Who’s Playing?

Who’s Winning?

Local Search: Who’s Winning?

(Pssst: Google.com, not Google Maps)

Local Search: Who’s Winning?

Google Maps: 1 visit for every ~30 to Google.com

March, 2009: Google’s Game Changer

March, 2009: Google’s Game Changer

March, 2009: Google’s Game Changer

Six Local SEOTactics

Six Local SEO Tactics

• Separate page for each location

Six Local SEO Tactics

Six Local SEO Tactics

• Separate page for each location

• Write a detailed Location/Directions page

Six Local SEO Tactics

No!

Six Local SEO Tactics

No!

Six Local SEO Tactics

No!

Six Local SEO Tactics

• Separate page for each location

• Write a detailed Location/Directions page

• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers

Six Local SEO Tactics

No: “... click here for directions …”

Yes: “…directions to our downtown Seattle hotel…”

No: “…great selection of products…”

Yes: “…great selection of HDTVs in San Jose…”

Six Local SEO Tactics

• Separate page for each location

• Write a detailed Location/Directions page

• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers

• Standardize & Optimize Business Profiles

Six Local SEO Tactics

GetListed.org

(also UniversalBusinessListing.org)

Six Local SEO Tactics

Six Local SEO Tactics

• Separate page for each location

• Write a detailed Location/Directions page

• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers

• Standardize & Optimize Business Profiles

• Create & acquire citations

Six Local SEO Tactics

Six Local SEO Tactics

• Separate page for each location

• Write a detailed Location/Directions page

• Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers

• Standardize & Optimize Business Profiles

• Create & acquire citations

• Acquire/Encourage ratings and reviews

Six Local SEO Tactics

Matt McGee

matt@mattmcgee.com

@mattmcgee on Twitter