sms long-code case study

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Applications range from shopping malls to tourist areas to sporting events and so much more!

The possibilities are truly limitless! The following are merely a few examples of

Interactive SMS Marketing in the News...

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Objective:Ford Motor Co. of Canada was a sponsor at the 2010 Canadian International Auto Show in six major centers across Canada.

Call to action :“Take our survey and you could win $5000 in gas. Text FORD to: xxx xxx xxxx for a chance to win!”

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Objective:To build a membership base using SMS instead of a rewards card and to drive in more store traffic to increase overall sales.

Call to action:Text Farmers to xxx xxx xxxx to join Farmer Family Discount Club for additional savings on everyday products.

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Objective:By offering mobile alerts to allow the reader to stay up-to-date with the latest news as it happens, The Globe needed a campaign that would work nationally and would allow for newspaper to interact with its readers in a way that differentiated it from other publications.  

Call to Action:“It’s as Easy as 123 to get the G8/G20 Summit 411!”

Text the keyword G20 to xxx xxx xxxx www.newragemedia.com

Objective:Pizza Hut needed to make its pizza and pasta dishes stand out among other brands in the Pittsburgh area.

Call to Action:Television spots promoting the long-code and keyword call to action ran on Fox.

Text the keywords WIN PIZZA to xxx xxx xxxx

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Objective:Viking Cooking School implemented a couponing program for current and prospective students to boost class enrolment and establish and ongoing dialogue with their customers.

Call to Action:Text VIKING / VIKINGGW / VIKINGMEM to: xxx xxx xxxx for weekly cooking tips plus discounts on upcoming classes.

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Objective:To get fans more involved with the Steelers both during games and throughout the year, keeping them informed and updated on news with the team.

Call to Action:Television, buses, Steelers and Songwhale Web sites, and during games over the PA and on the Jumbotron

STEELERS or HINES or WIN FOOTBALL to xxx xxx xxxx

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