sme growth hack: alibaba 'taking your business global

Taking Your Business Global

1. Be Fast “Finished   is  better  than  perfect”  

- Facebook mantra

“Real  Artists  Ship” - Steve Jobs

“….while  the  projects  we  do  are  never  really  

finished,   they  must  ship.” - Seth Godin

2. Be Market-focused • Customer Development • “Getting outside the Building”  Blank • “The 4-Hour Work Week”  T.  Ferriss • Minimum Viable Product • Xiaomi: Weekly updates, fast iteration

Market-focused

• “Build it and they will come!” • Webvan • 3 years in the basement

Product-focused

3. Find a Niche

Positioning

Price

Refining your search

4. Find the right sourcing partner

Look for suppliers with detailed product descriptions and clear photos

Be specific with the suppliers about your requirements

Build long-term business partnerships

Use AliSourcePro

Use Gold Suppliers!

UK buyer trends

Top Trading Nations for UK Buyers

China India

United Kingdom Hong Kong

United States Pakistan Turkey Taiwan

Malaysia Germany

Top Industries for UK Buyers in Q2 2013

Apparel Beauty & Personal Care

Machinery Home & Garden

Autos and motorcycles Gifts and Crafts

Luggage, Bags & Cases Timepieces, Jewellery, Eyewear

Packaging and Printing Sports and Entertainment

5. Find the Right Market Top Trading Nations for UK Suppliers

United Kingdom United States

China India

France Pakistan

Spain Italy

Poland Germany

It’s  good  to  be  British

Opportunity – selling to China

E-commerce sales

Tmall.com

• Huge customer base

• Penetrates Tier 2, 3 and 4 cities

• Consumer behaviour - online marketplaces preferred

• Sophisticated technology infrastructure

• Excellent marketing analytics

THANK YOU