sme growth hack: alibaba 'taking your business global
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Taking Your Business Global
1. Be Fast “Finished is better than perfect”
- Facebook mantra
“Real Artists Ship” - Steve Jobs
“….while the projects we do are never really
finished, they must ship.” - Seth Godin
2. Be Market-focused • Customer Development • “Getting outside the Building” Blank • “The 4-Hour Work Week” T. Ferriss • Minimum Viable Product • Xiaomi: Weekly updates, fast iteration
Market-focused
• “Build it and they will come!” • Webvan • 3 years in the basement
Product-focused
3. Find a Niche
Positioning
Price
Refining your search
4. Find the right sourcing partner
Look for suppliers with detailed product descriptions and clear photos
Be specific with the suppliers about your requirements
Build long-term business partnerships
Use AliSourcePro
Use Gold Suppliers!
UK buyer trends
Top Trading Nations for UK Buyers
China India
United Kingdom Hong Kong
United States Pakistan Turkey Taiwan
Malaysia Germany
Top Industries for UK Buyers in Q2 2013
Apparel Beauty & Personal Care
Machinery Home & Garden
Autos and motorcycles Gifts and Crafts
Luggage, Bags & Cases Timepieces, Jewellery, Eyewear
Packaging and Printing Sports and Entertainment
5. Find the Right Market Top Trading Nations for UK Suppliers
United Kingdom United States
China India
France Pakistan
Spain Italy
Poland Germany
It’s good to be British
Opportunity – selling to China
E-commerce sales
Tmall.com
• Huge customer base
• Penetrates Tier 2, 3 and 4 cities
• Consumer behaviour - online marketplaces preferred
• Sophisticated technology infrastructure
• Excellent marketing analytics
THANK YOU