smcc_ lennard sigling presentation
Post on 06-Jul-2015
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Business Case:
Water AuthoritySocial NewsroomSaves the day
New company
with a lot of
experience.
Center for Personal Branding en Online Reputation
Online Monitoring
Personal Brand websites
Social Newsrooms
Integrated
Social Media
Business Case: Water AuthoritySocial Newsroom
Goal:
Preservation of the Water authorities
Strategy:
Influence stakeholders
Tool:
Social media news room
Outcome: positive bias towards the
water authorities
Waterbestendig
= actionsite
Waterschappen
Monitoring media
Adapt information for own use
Place it on your snr
Share through
social media
Your followers
share & use
Social newsroom
Requirements
• Interactive
• Open
• Current
• Informative
• Reach out to influencers
Waterbestendig: actiesite Waterschappen
Highlights
• Quick time to market
• Actively read by influencers
• Fully integrated on- and offline content
• The water authority is not abolished !
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