smashfly transform: how great clips turned recruitment marketing into a discipline
Post on 06-Jan-2017
134 Views
Preview:
TRANSCRIPT
HOW GREAT CLIPS TURNED RECRUITMENT MARKETING
INTO A DISCIPLINE
J a red NypenTALENT ACQUISIT ION DIRECTOR, GREAT CLIPS INC.
• Family owned• Privately held• Minneapolis, MN• Started in 1982
• Over 4,000 salons
• Canada and U.S.• 1200 owners• 100% franchised
Recruit ing Strategy1. Schools2. In-salon & Community3. Online
Problem #1:
No Network
Problem #2:
No Content
Our Mission1. Employer Brand and Content2. Licensed Stylist Network
Employer Brand Pi l lars• Creativity• Development• Family or Team Environment• What Great Clips Offers
Content Strategy• Industry• Career• Great Clips
• Scrub the data• Enhance career site• Automate message
Levels of Recruitment
3
2
1 Advertising
Engaging
Relationship Building
Recruitment Marketing• Employer brand• Content strategy• Talent Community/Network• Engagement strategy• Candidate relationship
Thank you !jared.nypen@greatclips.com
B O S T O N | 2 0 1 6
top related