smart choices everyday

Smart Choices EverydaySmart Choices will include In studio and On location package options including the following:

ProductionPre and post production ScriptingFilming

TalentTalent feesFilming and Exposure included

MediaGuaranteed tarps4 Week campaign on TVONE and TV2

Online OptionsContent hosting/maintenance of a promotional websiteBundled media packages across online video and display

Consumer Benefits

Consumer centric messages from a trusted friend – the Shopping Reporter

Saves me time

Helps me buy better

Helps me choose best options that suit my needs

How to be a Smart Shopper in this recession

Marketer Benefits

Consumer centric messages to help sell my products

Reframe my product’s value proposition – without pulling the price lever

Halo of “Smart Choices Everyday” enhances my brand

Proven Format – consumer activation to gain sales and market share

• Cost effective• 4 week turnaround• Flexible• Fixed Cost• One Stop Shop

Online Benefits

When consumers want to learn about a product they go online

Online offers:

A deeper engagement with your product/brand

An opportunity to substantiate product messages

An opportunity to engage consumers with your promotions

A third party environment provides credibility

Smart Choices Everyday Website

Smart Choices Everyday Website

www.smartchoiceseveryday.co.nz:

Hosted on tvnz.co.nz – 1.3 Mill UBs each month*

Traffic generated by on air TVCs

Hosting and Maintenance of product content/promotions

Highly effective banner and online video advertising packages

Weekly shopping advice and tips

*Based on May 2009 results

Package Detail

Peak Pack Structure

Guaranteed ratings 200

Indicative Weekly Tarp Weights 50 tarps x 4 weeks

Target Demo HHS with kids 0-14

Indicative No. of Spots 30

Indicative 1+ Reach 70%

Indicative Peak % 75% Peak/25% Off Peak

Indicative Channel Split 60/40 TV2/TVONE

Indicative Key Programmes 1 x News per week

2 x Shortland St per 4 weeks

Indicative Other Programmes TV2 Movies with broad appeal

2-3 x 1800-1859

1-2 x High Reach 1930-2200

Off Peak Pack Structure

Guaranteed ratings 200

Indicative Weekly Tarp Weights 50 tarps x 4 weeks

Target Demo HHS with kids 0-14

Indicative No. of Spots 60

Indicative 1+ Reach 50%

Indicative Peak % 100% Off Peak

Indicative Channel Split 70/30 TV2/TVONE

Indicative Programmes 1-2 x Breakfast per Week

1-2 x Good Morning per Week

2-3 x 1700-1759 per Week

Online Pack Structure

Website Production Copy/Imagery/Page Set Up

Promotion/Competition database creation and management

Targeted Video Pack TVNZ ondemand/tvnz.co.nz

50,000 ROS Targeted video ad impressions

Creative production/reformatting

Total Package Costs

Packs Winter(April-Aug)

Spring(Sept-Dec)

Holiday(Post Xmas/Jan)

Summer(Feb-March)

PeakTVTV/Online

$ 90,000*$103,000**

$ 95,000$108,000

$70,000$83,000

$80,000$93,000

Off PeakTVTV/Online

$50,000#$63,000##

$55,000$68,000

$45,000$58,000

$50,000$63,000

Please note: These figures do include the Tarp Fee and all production

* Estimated ratecard value $169,000** Estimated ratecard value $191,500# Estimated ratecard value $105,000## Estimated ratecard value $127,500

Key Points To NoteMedia Packages illustrated are based on 30 sec durations Tarp up weights, commercial durations and campaign periods will be priced on request 100% of the package cost will contribute to a client’s TVNZ TOT however these packages do

not attract terms of trade discounts TVNZ will pay a $25 per TARP fee and a $10 CPM fee to the client’s media agency. The TARP

and CPM fees will only be paid against guaranteed tarps/impressions.

Talent The package cost covers talent fees involving filming, and exposure for a 4 week period Additional image rights for instore usage, appearances etc will be separately negotiated

Production The package covers production costs of filming in one location/TVNZ set Additional requirements such as location fees, food stylists, animation, archive costs and

secondary talent etc are an additional cost

SummaryConsumer centric messages to help sell my products

Reframe my product’s value proposition – without pulling the price lever

Halo of “Smart Choices Everyday” enhances my brand

Proven Format – consumer activation to gain sales and market share

Cost effective

4 week turnaround

Fixed Cost

One Stop Shop