small town rules
Post on 21-Oct-2014
522 Views
Preview:
DESCRIPTION
TRANSCRIPT
Becky McCray
#ncsym13
Barry Moltz
Becky McCray
Remember when …
(CC) James & Vilija
For small towns, this is not news
Wrong assumptions contributed to the Dust Bowl
(PD) Dorothea Lange
We learned to question assumptions
It’s just like a small town
I. The Economy changed (CC) TaberAndrew
One small town got caught
(CC) JimmyWayne
Plan for Zero
Rule 1:
@BeckyMcCray
Take a long term perspective
Survive 5 years of ups and downs
Plan ahead for fuel costs
Spend Brainpower Before Dollars
Rule 2:
@BeckyMcCray
Be frugal Use creative
financing
Spend your creativity first
Multiply Your Lines of Income
Rule 3:
@BeckyMcCray
Diversify to reduce risk
Plant multiple crops
Build multiple brands
(PD) USDA-NRCS
#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4.
5.
6.
7.
II. Technology changed
(CC) Citrix Online
Containerized shipping smashed geographic advantage
Work Anywhere, Anywhen
Rule 4:
@BeckyMcCray
Rethink geography
Use technology to defeat distance
Try rural sourcing
Learn customer-driven communication
Rule 5:
@BeckyMcCray
Communication with customers is 2-way
Use a variety of methods
Because customers do, too
#SmallTownRules
1.
2.
3.
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6.
7.
III. Society is changing
The local movement is big
Be Proud of Being Small
Rule 6:
@BeckyMcCray
Stay small while building big
Keep small work groups
Hive off separate business units
Be Local
Rule 7:
@BeckyMcCray
Hold on to your local culture
Strengthen your local community
Build local engagement
#SmallTownRules
1.
2.
3.
4.
5.
6. Be Proud of Being Small
7. Be Local
#SmallTownRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6. Be Proud of Being Small
7. Be Local
Does rural have a future?
Locally-owned small businesses are our future
www.BeckyMcCray.com/connect
top related