slogans taglines branding
Post on 19-Jan-2015
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Slogans, Taglines & Branding:
progressive messaging in a conservative news era
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Oh My!
Slogans, Taglines & Branding:
Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Jenifer Daniels, MA | @thefriendraiser | www.thefriendraiser.com
• communication professional with over 10 years experience; earning her the moniker of "the
friendraiser”
• adjunct faculty at Central Piedmont Community College and Limestone College teaching
public speaking, intro to communication, and interpersonal communication
• MA in public relations & organizational communication from Wayne State University
• blogger for Everyday Citizen & CLT Blog
• a graduate of the White House Project's Georgia Go Run training (2009)
• Democracy of America/Netroots Nation 09’ scholarship recipient
• campaigned for the open Charlotte Mecklenburg Board of Education District 2 seat (2008)
• communication director for three city council and two state representative campaigns; leading
several candidates to victory
Slogans, Taglines & Branding:
Oh My!presented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. - Maya Angelou
Slogans, Taglines & Branding:
Oh My!
Student vs.
Scholar
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
The Devil?
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
1.Simplicity: use small
words
2.Brevity: use short
sentences
3.Credibility is as important
as philosophy
4.Consistency matters
5.Novelty: offer something
new
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
6. Sound and texture
matter
7. Speak aspirationally
8. Visualize
9. Ask a question
10.Provide context and
explain relevance
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
1. Simplicity: use small words
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
2. Brevity: use
short
sentences
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
3. Credibility is
as important
as
philosophy
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
4. Consistency matters
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
5. Novelty: offer something new
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
6. Sound and texture
matter
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
7. Speak aspirationally
"I was once asked why I don't
participate in anti-war demonstrations.
I said that I will never do that, but as soon
as you have a pro-peace rally, I'll be
there."
Mother Teresapresented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
8. Visualize
Marriage
Vs. Weddin
gpresented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
9. Ask a question
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
10. Provide context and explain relevance
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
What do
we have
that they don’t?
presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
What do you think
are our top issues
for
2010 & 2012?presented by:
Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10
Slogans, Taglines & Branding:
Oh My!
Let’s brainstorm
using the 10
principles
of words that
work presented by:Jenifer Daniels, MA | @thefriendraiser
Netroots Nation | #NN10
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