slides edward stolze
Post on 17-Jun-2015
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Gnerk verkopenAmsterdam, 11 juni 2014
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Hoe verkoop je Gnerk?
AanzienOmzet
GnerkMelk
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Negen strategieën om anderen te overtuigen van niet echt rationele ideeën
1. Positieve vooroordelen
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
2. Introduceer de Z - as
Remia commercial:
https://www.youtube.com/watch?v=6saBTmRoZyA
3. Gouden bergen
Volvo commercial:
https://www.youtube.com/watch?v=M7FIvfx5J10
4. Mystificatie
4. Mystificatie
Blackcurrant commercial:
https://www.youtube.com/watch?v=odCBml5TuNI
5. Kweek vertrouwen
Ikea commercial:
https://www.youtube.com/watch?v=0t_yjBnbQNQ
6. Focus op de uitvoering
Commercial Smellcome:
https://www.youtube.com/watch?v=piBYS5EwciM
7. Wijs naar de strategie
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Unox
8. Gewoon beginnen
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
9. Post rationaliseren
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Bonus: Claimen!
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Negen manieren om Gnerk te verkopen:
1. POSITIEVE VOOROORDELEN2. INTRODUCEER DE Z-AS3. GOUDEN BERGEN4. MYSTIFICATIE5. KWEEK VERTROUWEN6. FOCUS OP DE UITVOERING7. WIJS NAAR DE STRATEGIE8. GEWOON BEGINNEN9. POST RATIONALISERENBONUS: CLAIMEN!
1. POSITIEVE VOOROORDELEN2. INTRODUCEER DE Z-AS3. GOUDEN BERGEN4. MYSTIFICATIE5. KWEEK VERTROUWEN6. FOCUS OP DE UITVOERING7. WIJS NAAR DE STRATEGIE8. GEWOON BEGINNEN9. POST RATIONALISERENBONUS: CLAIMEN!
Edward StolzeBeing There
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