slides edward stolze
DESCRIPTION
Deze presentatie gaf Edward Stolze tijdens het seminar 'Hoe krijg ik mijn zijn?' van DenkProducties op 11 juni in EYE Amsterdam.TRANSCRIPT
Gnerk verkopenAmsterdam, 11 juni 2014
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
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Hoe verkoop je Gnerk?
AanzienOmzet
GnerkMelk
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Negen strategieën om anderen te overtuigen van niet echt rationele ideeën
1. Positieve vooroordelen
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
2. Introduceer de Z - as
Remia commercial:
https://www.youtube.com/watch?v=6saBTmRoZyA
3. Gouden bergen
Volvo commercial:
https://www.youtube.com/watch?v=M7FIvfx5J10
4. Mystificatie
4. Mystificatie
Blackcurrant commercial:
https://www.youtube.com/watch?v=odCBml5TuNI
5. Kweek vertrouwen
Ikea commercial:
https://www.youtube.com/watch?v=0t_yjBnbQNQ
6. Focus op de uitvoering
Commercial Smellcome:
https://www.youtube.com/watch?v=piBYS5EwciM
7. Wijs naar de strategie
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Unox
8. Gewoon beginnen
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
9. Post rationaliseren
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Bonus: Claimen!
http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F0 http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=image http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 s&cd=&docid=2kz_ErWJPMqtHM&tbnid=-R1FWbbUEJMbAM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.unox.nl%2Fnl%2Fnieuws%2F2011%2F06%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856 6%2F10%2Fde-muts&ei=AB6WU8PsHcjoPI65gKgH&bvm=bv.68445247,d.ZWU&psig=AFQjCNEAK3fAWwuIMc4-Y1iOkWNE5ZCKDQ&ust=1402433400727856
Negen manieren om Gnerk te verkopen:
1. POSITIEVE VOOROORDELEN2. INTRODUCEER DE Z-AS3. GOUDEN BERGEN4. MYSTIFICATIE5. KWEEK VERTROUWEN6. FOCUS OP DE UITVOERING7. WIJS NAAR DE STRATEGIE8. GEWOON BEGINNEN9. POST RATIONALISERENBONUS: CLAIMEN!
1. POSITIEVE VOOROORDELEN2. INTRODUCEER DE Z-AS3. GOUDEN BERGEN4. MYSTIFICATIE5. KWEEK VERTROUWEN6. FOCUS OP DE UITVOERING7. WIJS NAAR DE STRATEGIE8. GEWOON BEGINNEN9. POST RATIONALISERENBONUS: CLAIMEN!
Edward StolzeBeing There
.