six ways scandinavian media approach ipad

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BetaTales.com, February 22nd, 2011

What to do?

Six ways Scandinavian media approach iPad

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Native apps with premium content

E-paper apps Multi-purpose apps

Web content apps Tablet adjusted browser version

Special purpose apps

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E-paper apps

Norway

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Denmark

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Sweden

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Native apps with premium content

VG+

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justin@kinyei.orgjustin@kinyei.org

Bonnier’s News+ apps

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Coming soon: Aftenposten

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justin@kinyei.orgjustin@kinyei.org

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Multi-purpose apps

Nordlys

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Several apps in one

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Aftonbladet Sportsbladet

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Web content apps

Nettavisen.no

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Tablet adjusted browser versions

Aftenposten.no

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Special purpose apps

VG TV Guide

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Berlingske Business

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iPad and the bigger ecosystems for

content sale

Different devices throughout the day

Who will control the ecosystems for content?

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Distribution

Technology

Content

Who will control the ecosystems for content?

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Distribution

Technology

Content

AmazonBarnes & Noble

Apple

???

Google

Zinio

Newspaper Direct

Is it too late for the content producers?

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Distribution

Technology

Content

Let us not forget:

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Our business is not defined by platforms, but

by the user needs we serve and the unique

value we create

Who will find the smart model for user payment?

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Thank you!

John Einar Sandvand

E-mail: jes@medianorge.no

Phone: ++47-9915 8839

Blog: http://www.betatales.com

Twitter: @johnei