six ways scandinavian media approach ipad

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1 BetaTales.com, February 22nd, 2011

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Less than a year after iPad was launched, media products for the device flourish in the Scandinavian market. Here are six media approaches to the new platform.Read more about this topic at our digital media blog BetaTales on: http://www.betatales.com/2011/02/20/six-ways-scandinavian-media-companies-approach-ipad/

TRANSCRIPT

Page 1: Six ways Scandinavian media approach iPad

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BetaTales.com, February 22nd, 2011

Page 2: Six ways Scandinavian media approach iPad

What to do?

Page 3: Six ways Scandinavian media approach iPad

Six ways Scandinavian media approach iPad

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Native apps with premium content

E-paper apps Multi-purpose apps

Web content apps Tablet adjusted browser version

Special purpose apps

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E-paper apps

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Norway

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Denmark

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Sweden

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Native apps with premium content

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VG+

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[email protected]@kinyei.org

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Bonnier’s News+ apps

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Coming soon: Aftenposten

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[email protected]@kinyei.org

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Multi-purpose apps

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Nordlys

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Several apps in one

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Aftonbladet Sportsbladet

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Web content apps

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Nettavisen.no

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Tablet adjusted browser versions

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Aftenposten.no

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Special purpose apps

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VG TV Guide

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Berlingske Business

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iPad and the bigger ecosystems for

content sale

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Different devices throughout the day

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Who will control the ecosystems for content?

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Distribution

Technology

Content

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Who will control the ecosystems for content?

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Distribution

Technology

Content

AmazonBarnes & Noble

Apple

???

Google

Zinio

Newspaper Direct

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Is it too late for the content producers?

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Distribution

Technology

Content

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Let us not forget:

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Our business is not defined by platforms, but

by the user needs we serve and the unique

value we create

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Who will find the smart model for user payment?

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Thank you!

John Einar Sandvand

E-mail: [email protected]

Phone: ++47-9915 8839

Blog: http://www.betatales.com

Twitter: @johnei