six ways scandinavian media approach ipad
DESCRIPTION
Less than a year after iPad was launched, media products for the device flourish in the Scandinavian market. Here are six media approaches to the new platform.Read more about this topic at our digital media blog BetaTales on: http://www.betatales.com/2011/02/20/six-ways-scandinavian-media-companies-approach-ipad/TRANSCRIPT
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BetaTales.com, February 22nd, 2011
What to do?
Six ways Scandinavian media approach iPad
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Native apps with premium content
E-paper apps Multi-purpose apps
Web content apps Tablet adjusted browser version
Special purpose apps
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E-paper apps
Norway
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Denmark
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Sweden
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Native apps with premium content
Bonnier’s News+ apps
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Multi-purpose apps
Nordlys
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Several apps in one
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Aftonbladet Sportsbladet
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Web content apps
Nettavisen.no
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Tablet adjusted browser versions
Aftenposten.no
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Special purpose apps
VG TV Guide
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Berlingske Business
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iPad and the bigger ecosystems for
content sale
Different devices throughout the day
Who will control the ecosystems for content?
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Distribution
Technology
Content
Who will control the ecosystems for content?
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Distribution
Technology
Content
AmazonBarnes & Noble
Apple
???
Zinio
Newspaper Direct
Is it too late for the content producers?
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Distribution
Technology
Content
Let us not forget:
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Our business is not defined by platforms, but
by the user needs we serve and the unique
value we create
Who will find the smart model for user payment?
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Thank you!
John Einar Sandvand
E-mail: [email protected]
Phone: ++47-9915 8839
Blog: http://www.betatales.com
Twitter: @johnei