sinan kanatsiz january 15, 2008 ocen at the pacific club

Sinan KanatsizJanuary 15, 2008

OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt

Summary of Today’s Presentation

- Economic Landscape / Housing / Affects on Global Economy- Internet Marketing Forecast / Updated- How to put Internet Marketing to work for you - How to Make Search Engine Optimization work for you- How to Implement a Real Email Marketing Initiative- How to Implement FaceBook- How to Implement YouTube / Video E-Marketing - The Secrets to Internet Marketing- Orange County Sheriff’s Race / Technology and Law Enforcement

- Today’s Facilitators Include:- Sinan Kanatsiz, Chairman & CEO, KCOMM- Jeff Cole, Director of YouTube Marketing, KCOMM- Bill Hunt, Candidate, Sheriff, Orange County

US Housing Update

Source: TCW, January 2008

US Housing Update

Source: TCW, January 2008

US Housing Update

Source: TCW, January 2008

US Housing Update

Source: Meta Group, 2007

Internet Marketing Forecast 2008

Source: Meta Group, 2007

US Video Game Advertising Spending US Online Video Advertising Spending Key Factors In Purchasing Decisions Online US College Student Internet Usage US Email Marketing Spending Growth US Online Advertising Spending Growth US Retail E-Commerce Holiday Season Sales US Outdoor vs. Online Advertising Spending Global Online Social Network Advertising

Spending US Outdoor Video Advertising Spending Areas B2B Will Be Increasing Marketing

Spending Personal Information on the Internet Social Media Users Paid Search Advertising Revenues

US Video Game Advertising Spending

Source: eMarketer.com, 2008

US Online Video Advertising Spending

Source: eMarketer, 2008

Key Factors in Purchasing Decisions

Source: eMarketer, 2008

US College Internet UsageEducation Reform Initiative

Source: eMarketer, 2008

US Email Marketing Spending Growth

Source: eMarketer, 2008

US Online Advertising Spending Growth

Source: eMarketer, 2008

US Retail E-Commerce Holiday Season Sales

Source: eMarketer, 2008

Global Online Social Network Advertising

Source: eMarketer, 2008

US Outdoor Video Advertising SpendingNew Mediums

Source: eMarketer, 2008

US Outdoor Video Advertising SpendingNew Mediums

Source: eMarketer, 2008

Personal Information on the Internet

Source: eMarketer, 2008

Social Media Users

Source: eMarketer, 2008

Paid Search Advertising Revenues

Source: eMarketer, 2008

How to Put Together Your Own Integrated Marketing Strategy

Source: Meta Group, 2007

Integrated Marketing Plan Website SEO Email Marketing Social Networking YouTube Strategy / Online Video Word of Mouth , Direct Mail, Trade Advertising, Media

Buying, TV, Broadcast

History of Search First Generation- On Page (Meta and Title Data) Second Generation – Off Page (Linking = Google) Third Generation- Web 2.0 & User Driven Search

Elements of Search On Page Recommendations Off Page Recommendations Site Wide Recommendations

Source: BusinessOnline, 2008

Search Engine Optimization in Practice

• HTML Coding Title, Meta keywords, and Meta description rewritten based on

keyword research Keyword focused H1 tag

• Textual Content More keyword phrases in anchor text More instances of keywords in content

Source: BusinessOnline, 2008

Search Engine Optimization in Practice

Source: KCOMM, 2008

On Page Recommendations

Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting.

Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.

Ex: User Ratings

According to Yahoo, Adobe has over 20K links to their Developer Center.

Source: BusinessOnline, 2008

Off Page Optimization Definition

Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords

Internal linking How a site links within its own pages as well as the type of links

and anchor text used to create the links

External linking Who a site links to and how they do so

Source: BusinessOnline, 2008

Internal Linking Recommendations(continued)

Link to internal pages within the main content sections of your Web pages using keyword specific links.

The more pages of your site that link to any one page within your site, the more important that page is thought to be.

Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page

that it is linking to.

Source: BusinessOnline, 2008

External Linking

KCOMM Links to External Pages / E-newsletters with Keyword

Content – Demonstrate on Google

External Linking Recommendations(continued)

Take Advantage of Web 2.0 Technologies to Make Interactive

Example: Wikipedia on Web 2.0:

Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users.

Get Your Business Listed In Wikipedia if Possible

Source: BusinessOnline, 2008

Email Marketing in Practice

Run Live Demo at www.gotcorp.com How to build a campaign list How to build an HTML email within the system How to distribute your HTML Reporting Benchmarks / Exporting Features Email Marketing Systems: GotCorp.com / ExactTarget.com /

ConstantContact.com / iContact.com / myemma.com

Source: BusinessOnline, 2008

Social Networking in PracticeFaceBook Explosion

Run Live Demo at www.facebook.com Run Live Demo at www.linkedin.com How to build your own Social Site

Source: BusinessOnline, 2008

How Big is Social Networking?

YouTube Marketing / Video Strategy

YouTube Information and Facts Transformation of Culture Political Campaigning CNN YouTube Presidential Debates YouTube and Advertising Advantages of YouTube Jeff Cole Login to YouTube Demo

www.youtube.com/kcommtv

Integrated Marketing Strategy

Source: KCOMM, 2008

Metrics and Good Hosting

Source: KCOMM, 2008

Have 110% uptime – we recommend GoDaddy.com Have best email technology / servers Login to see stats/ metrics are critical: www.kcomm.com/stats

At The End, Non of it Matters

DOMSTAL uses minimal design to attract customers – no one bites

Domstal’s 2008 Integrated Strategy

DOMSTAL uses three pumpkins, one with only one eye, the other one

traditionally carved, yields many new customers!

Personal IntegrityCoaches & Mentors

FamilyEducation

Faith

Sinan KanatsizChairman & CEO

KCOMM & the Internet Marketing Association

sinan@kanatsiz.comwww.kanatsiz.com949.443.9300 tel.

www.kanatsiz.com/ocen2008.ppt