sinan kanatsiz january 15, 2008 ocen at the pacific club
TRANSCRIPT
Sinan KanatsizJanuary 15, 2008
OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt
Summary of Today’s Presentation
- Economic Landscape / Housing / Affects on Global Economy- Internet Marketing Forecast / Updated- How to put Internet Marketing to work for you - How to Make Search Engine Optimization work for you- How to Implement a Real Email Marketing Initiative- How to Implement FaceBook- How to Implement YouTube / Video E-Marketing - The Secrets to Internet Marketing- Orange County Sheriff’s Race / Technology and Law Enforcement
- Today’s Facilitators Include:- Sinan Kanatsiz, Chairman & CEO, KCOMM- Jeff Cole, Director of YouTube Marketing, KCOMM- Bill Hunt, Candidate, Sheriff, Orange County
US Housing Update
Source: TCW, January 2008
US Housing Update
Source: TCW, January 2008
US Housing Update
Source: TCW, January 2008
US Housing Update
Source: Meta Group, 2007
Internet Marketing Forecast 2008
Source: Meta Group, 2007
US Video Game Advertising Spending US Online Video Advertising Spending Key Factors In Purchasing Decisions Online US College Student Internet Usage US Email Marketing Spending Growth US Online Advertising Spending Growth US Retail E-Commerce Holiday Season Sales US Outdoor vs. Online Advertising Spending Global Online Social Network Advertising
Spending US Outdoor Video Advertising Spending Areas B2B Will Be Increasing Marketing
Spending Personal Information on the Internet Social Media Users Paid Search Advertising Revenues
US Video Game Advertising Spending
Source: eMarketer.com, 2008
US Online Video Advertising Spending
Source: eMarketer, 2008
Key Factors in Purchasing Decisions
Source: eMarketer, 2008
US College Internet UsageEducation Reform Initiative
Source: eMarketer, 2008
US Email Marketing Spending Growth
Source: eMarketer, 2008
US Online Advertising Spending Growth
Source: eMarketer, 2008
US Retail E-Commerce Holiday Season Sales
Source: eMarketer, 2008
Global Online Social Network Advertising
Source: eMarketer, 2008
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
US Outdoor Video Advertising SpendingNew Mediums
Source: eMarketer, 2008
Personal Information on the Internet
Source: eMarketer, 2008
Social Media Users
Source: eMarketer, 2008
Paid Search Advertising Revenues
Source: eMarketer, 2008
How to Put Together Your Own Integrated Marketing Strategy
Source: Meta Group, 2007
Integrated Marketing Plan Website SEO Email Marketing Social Networking YouTube Strategy / Online Video Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast
History of Search First Generation- On Page (Meta and Title Data) Second Generation – Off Page (Linking = Google) Third Generation- Web 2.0 & User Driven Search
Elements of Search On Page Recommendations Off Page Recommendations Site Wide Recommendations
Source: BusinessOnline, 2008
Search Engine Optimization in Practice
• HTML Coding Title, Meta keywords, and Meta description rewritten based on
keyword research Keyword focused H1 tag
• Textual Content More keyword phrases in anchor text More instances of keywords in content
Source: BusinessOnline, 2008
Search Engine Optimization in Practice
Source: KCOMM, 2008
On Page Recommendations
Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting.
Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.
Ex: User Ratings
According to Yahoo, Adobe has over 20K links to their Developer Center.
Source: BusinessOnline, 2008
Off Page Optimization Definition
Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords
Internal linking How a site links within its own pages as well as the type of links
and anchor text used to create the links
External linking Who a site links to and how they do so
Source: BusinessOnline, 2008
Internal Linking Recommendations(continued)
Link to internal pages within the main content sections of your Web pages using keyword specific links.
The more pages of your site that link to any one page within your site, the more important that page is thought to be.
Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page
that it is linking to.
Source: BusinessOnline, 2008
External Linking
KCOMM Links to External Pages / E-newsletters with Keyword
Content – Demonstrate on Google
External Linking Recommendations(continued)
Take Advantage of Web 2.0 Technologies to Make Interactive
Example: Wikipedia on Web 2.0:
Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users.
Get Your Business Listed In Wikipedia if Possible
Source: BusinessOnline, 2008
Email Marketing in Practice
Run Live Demo at www.gotcorp.com How to build a campaign list How to build an HTML email within the system How to distribute your HTML Reporting Benchmarks / Exporting Features Email Marketing Systems: GotCorp.com / ExactTarget.com /
ConstantContact.com / iContact.com / myemma.com
Source: BusinessOnline, 2008
Social Networking in PracticeFaceBook Explosion
Run Live Demo at www.facebook.com Run Live Demo at www.linkedin.com How to build your own Social Site
Source: BusinessOnline, 2008
How Big is Social Networking?
YouTube Marketing / Video Strategy
YouTube Information and Facts Transformation of Culture Political Campaigning CNN YouTube Presidential Debates YouTube and Advertising Advantages of YouTube Jeff Cole Login to YouTube Demo
www.youtube.com/kcommtv
Integrated Marketing Strategy
Source: KCOMM, 2008
Metrics and Good Hosting
Source: KCOMM, 2008
Have 110% uptime – we recommend GoDaddy.com Have best email technology / servers Login to see stats/ metrics are critical: www.kcomm.com/stats
At The End, Non of it Matters
DOMSTAL uses minimal design to attract customers – no one bites
Domstal’s 2008 Integrated Strategy
DOMSTAL uses three pumpkins, one with only one eye, the other one
traditionally carved, yields many new customers!
Personal IntegrityCoaches & Mentors
FamilyEducation
Faith
Sinan KanatsizChairman & CEO
KCOMM & the Internet Marketing Association
[email protected] tel.
www.kanatsiz.com/ocen2008.ppt