simple steps, smart savings · 07/06/2012  · megan milliken program manager fluid market...

B O N N E V I L L E P O W E R A D M I N I S T R A T I O N

Simple Steps, Smart Savings

Presenters: Sarah F. Moore, Residential Lead, Bonneville Power Administration

Megan Milliken, Program Manager, Fluid Market Strategies

June 7, 2012

Simple Steps Update Retail promotion successes Existing and new POP New retail opportunities Next steps

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Overview

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Retail promotion Direct install Direct mail fulfillment Bulk purchase

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Simple Steps Update

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Retail Promotion

Products 829 different promotional product SKUs 454 general purpose SKUs, 300 specialty SKUs, 70

showerheads, and 3 fixtures

Stores 942 participating store locations Retailers include: Safeway, Bi-Mart, Sam’s Club, Fred

Meyer, Lighting Showrooms, The Home Depot, Etc.

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Retail Promotion Success

Total Program kWh Savings = 249,065,454

Total retail store locations in program = 942

Total retail store visits = 11,914 The number of retailers that carried showerheads

increased by 368 stores from 2010

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Current POP- sales pieces

Aisle Violator

SKU identifier

Fred Meyer shelf presentation

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Current POP-educational

Shelf dangler-color temperature Shelf dangler-CFL options

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New POP-Sales

Size: 4.5 x 3 Shelf dangler Shelf dangler-gradient

Size: 4.5 x 3

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New POP-educational

Pull down shade size: 4.88 x 16 Tear off pad size: 5 x 13 Tear off pad/pull down shade

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New Retail Opportunities

LEDs: Identify regional product specifications

Efficacy Directional

Define product options Reflectors Cans Omni-directional Fixtures

Identify retail distribution Timeline- October 2012

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New Retail Opportunities

Smart Strips: Review case studies Identify price points Installation survey Timeline- no residential deemed measure- 2013

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New Retail Opportunities

Appliances (clothes washers, refrigerators) Gauge interest in regional markdown Review instant rebate options Identify applicable products Timeline- Late 2012

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New Retail Opportunities Lighting Controls (dimmers, timers, sensors)

Identify applicable products Review case studies Develop savings estimates Timeline- reviewing products in-store, no deemed

measure

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Next Steps

Survey completion! https://www.surveymonkey.com/s/S4POP POP retail test

2013 retail planning Questions?

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Contact Information

Information to be updated at: http://Partner.SimpleStepsNW.com

Sarah F. Moore BPA Residential Lead

Bonneville Power Administration sfmoore@bpa.gov

503.230.4157

Megan Milliken Program Manager

Fluid Market Strategies mmilliken@fluidms.com

503.808.9003