sim step by step guide on how to use passport database

SIM STEP BY STEP GUIDE ON HOW TO USE PASSPORT DATABASE

On-campus and Remote Access

Downloads

Saving Searches and Content

Subscribe to Update Feed

Create Hyperlinks

Interactive Database

Product Features

Passport’s Content

Multi-Disciplinary Database

31 Industry Overviews

Economic – Historical and Forecast Data

Demographic, Psychographic and

Behavioural Data of Digital and Retail Consumers

Analytical and Scenario Planning

tools

Company Analysis & Dashboards

(SWOT & PESTLE)

210 Countries Coverage and 1220

Cities level data

Market Report and News Feed

Case Study

Student A is given a project in the entrepreneurship class to start a soft

drink company. He is supposed to pitch his idea to a group of

“investors”(lecturers) at the end of the semester.

Student A is using Euromonitor’s database passport in finding the right

market data to justify his business idea.

Step 1 – Homepage – Click Industry

Step 2 – Click Soft Drinks

Step 3 – Click Select a Category and choose soft drinks

Step 4 – Click on the arrow beside Soft drinks

Step 5 – Tick the category you are interested in and click Next

Step 6 – Click on the arrow of region that you are interested in

Step 7 – Tick the countries that you are interested in

Step 8 – Click on the country report that you want to read

Step 9 – Country Report

In this Report you can find:• Executive Summary • Market Trends• Market Datagraphics• Context

The Full Report can be downloaded at Download

In this Report you can find:• Executive Summary • Market Trends• Market Datagraphics• Context

Interactive Datagraphics

Step 10 – Press Back and click on Statistics and View Full Data Set

Step 11 – Market sizes

On this page you can find:• Market Sizes based on volume consumption • Convert it to based on revenue• Convert it based on growth or per capita

Step 12 – Click on the icons to go to different data set

You can find data on:1. Company and Brand Share2. Distribution Channel3. Pricing4. Products by ingredients5. Flavours

Brand Shares

Distribution Channel

Pricing

Ingredients

Consumer Trends

To Use Dashboards and company profiles –Scroll down from the soft drink home page

Dashboards

How to use Consumer Lifestyle

How to use Analytical Tools

C

Choose the countries

By using Passport – Student A Managed to Understand the Market through:

Market Size Competitors Consumer Supply Chain EconomyUnderstanding the potential market size of

the product

The potential competitor he is facing in the

market

He will understand consumer’s preference

and the mode of purchase

He will understand

what ingredient is

trending in the market

He will understand

the timing on when to enter the market by

analysing economic

factors

CONTACT DETAILS

Billy AnggakusumaRegional Business Development Manager

Tel: +65 6429 0590 ext. 6653

Billy.anggakusuma@euromonitor.com