showcase of pikslme's data august2013
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© 2013 Pikslme Limited | All rights reserved | Confidential
Competitive Intelligence For Digital Marketers
© 2013 Pikslme Limited | All rights reserved | Confidential
Making Vendor selection and adoption decisions is fraught with inefficiency and risk
This is the industry’s Vendor “database”? Does this cut it?
?Source: LUMA Partners LLC 2012
© 2013 Pikslme Limited | All rights reserved | Confidential
Technology Stacks within Retail Industry
“Your approach is interesting as I am faced with many choices when I shop around for Adtech solutions and often
is not clear what to do”Digital Marketer of Global Brand
© 2013 Pikslme Limited | All rights reserved | Confidential
Site tag audit for Google Analytics
Proportion of missing tag36% of Google analytics tags are missing at 18 pages of the website. Meaning the data provided by analytics of the site is misleading and doesn’t reflects 100% of site traffic
Pages missing tags
Pages correctly tagged
© 2013 Pikslme Limited | All rights reserved | Confidential
Demand Side Platform’s Landscape UK Market
© 2013 Pikslme Limited | All rights reserved | Confidential
Demand Side Platform’s UK Market Share by Number of Sites, Unique Visitors and Page Views
Pikslme Sample data June 2012
© 2013 Pikslme Limited | All rights reserved | Confidential
Demand Side Platform(DSP) Market Share according the industries in the
UK
* Data from June 2012
Pikslme helps to track leading vendors across the industries.Select more effectively!
© 2013 Pikslme Limited | All rights reserved | Confidential
Pikslme is..
The only platform created by digital marketing professionals for digital marketing professionals for strategic vendor intelligence
© 2013 Pikslme Limited | All rights reserved | Confidential
Thank you
Questions and feedback are welcomed!
Please email us:valeria@pikslme.comnino@pikslme.comOr call us:+44 (0)20 3290 9850
© 2013 Pikslme Limited | All rights reserved | Confidential
If you want to read more
Appendix with:Pikslme Products descriptions:• Intel• Inspect• Mobile
© 2013 Pikslme Limited | All rights reserved | Confidential
Agencies
Publishers
Advertisers
• Evaluate the industry of your chosen market
• Improve strategic decision-making for clients
• Technology Stacks – use our data to instantly know what technologies the competition is using
• Gain comparative advantage by improved selection of vendors
• Visualise advertisers-vendors collaboration map
Intel
© 2013 Pikslme Limited | All rights reserved | Confidential
Agencies
Publishers
Advertisers
Present credentials with confidence
• Increase traffic by addressing any tag omissions• Unveil how ads are managed on your web-site
• Understand who are 3rd party vendors on your web-site
• Get 100% tracking of your web-site traffic • Identify redundant vendors’ tags written across
the business and reduce page load time, speed up your site for users, by removing them
• Identify 1st and 3rd party cookies distributed by your web-site
Discover legacy or unnecessary tags
Identify data leakage • Capitalise on the monetisation of a site's content
and protect the brand• Identify rogue tags capturing data from online
business
Inspect
© 2013 Pikslme Limited | All rights reserved | Confidential
• Identify market gaps & growth opportunities for mobile sites market
• Get competitive environment insight (which vendors are losing/gaining market share with mobile websites)
• Categorize your competitors’ mobile customers and select target segment
• Develop better go-to-mobile-market strategy
• Industry analysis of mobile websites technologies of your chosen geographic market
Vendors
Agencies
Publishers
Advertisers
M-Intel
© 2013 Pikslme Limited | All rights reserved | Confidential
Agencies
Publishers
Advertisers
Present credentials with confidence
• Capitalise on the monetisation of a mobile site's content and protect the brand
• Identify rogue tags capturing data from mobile web-site
• Increase traffic by addressing any tag omissions
• Get 100% tracking of your web-site traffic • Unveil how ads are managed on your mobile
web-site• Improve latency in loading time of mobile web-
site
Discover legacy or unnecessary tags
Identify data leakage
• Understand who are 3rd party vendors on your mobile web-site
• Identify 1st and 3rd party cookies distributed by your mobile web-site
• Identify redundant vendors’ tags written across the business and reduce page load time, speed up your site for users, by removing them
M-Inspect
© 2013 Pikslme Limited | All rights reserved | Confidential
“Competition is the keen cutting edge of business, always shaving away at costs.”
- Henry Ford
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