shiraz final ppt

Service Sector ManagementTourism Industry

7 P’s ofService Marketing Mix

andUnique Selling

Propositionof

Thomas Cook

Presented by

Shiraz Kazmi M-3020Hemant Sarang M-3044Ajay Shelar M-3049Harshad Sawant M-3059Asghar Zaidi M-3060

Contents Introduction. Product. Price. Promotion. Place. People. Process. Physical Evidence. Customer service commitments. Conclusion.

Asghar ZaidiM-3060

Introduction

History of Thomas cook

Travel And Financial Service Company.

Leicester to Loughborough.

Business In India.

Marketing mix (7P’s)

PRODUCT

PROMOTION

PLACE

TARGET MARKET

PRICE

PEOPLE

PROCESSPHYSICAL EVIDENCE

THE EXTENDED

MARKETING MIX

Product

Group Escorted Tours

Customize your Package

Cruises

Foreign Exchange for Leisure Travel

Popular packages(products) in India

Royal Rajasthan

Captivating Kerala

Golden Triangle

Wonders of Himachal

Southern Splendor

Hemant SarangM – 3044

Price and Promotion

USP OF THOMAS COOK

\

• World class service.• Tie-ups with 5 star hotels and

cruises.

Cont……

• Only toursim co.with

self owned flights.

• Only tourism co.which

provides fnancial services

Price

If we can't beat it, you get it for free!

Affordable prices.

Promotion

Thomas cook wings scholars

Sea race competition

Thomas Cook extends football sponsorship

Cont……

Thomas Cook becomes 2012 London Olympic Games sponsor

Thomas Cook Indian Golf League announced

Thomas Cook is the Official Travel Partner for the Mumbai Indians

Cont……

Its Promotional Tour Packages

Easter Island Excursion.

Divine Maldives.

Holland Unveiled.

Sentosa Sunset.

Discover Solomon Islands.

Ajay ShelarM-3049

Place & People

It is very important.

Accessibility and availability from an important base for location of service premises.

In India it has the largest network of branches .

Place

It also has a vast presence in Mauritius & in Sri Lanka.

Thomas Cook (India) Ltd Thomas Cook Building, Fort, Dr D N Road, Mumbai-01.

Thomas Cook India Ltd – 2nd Floor, Kakad Chambers, Worli, Mumbai-18.

Cont…

People Includes guides, staff, sales staff.

Madhavan Menon-MD Rakshit Desai Executive Director.

Mr. Hoshang S. Billimoria- Non-Executive Independent Director Mr.Ramesh Savoor- Non-Executive Independent Director Mr. Krishnan Ramachandran- Non-Executive Independent Director Mr.Vinayak Purohit- Executive Director – Finance Mr, A. V. Raieade -Non-Executive Independent Director

Reception employees

Cont……

Airhostesses

Especially for BMS

If you would like to work with THOMAS COOK , please send in your CV to them on tcilhr@in.thomascook.com and their Human Resources team will contact you.

If you require any further information on Human Resources please contact them on ashutosh.kelkar@in.thomascook.com

Harshad SawantM 3059

Process & Physical Evidence

Process Of

1. Provision of

2. Preparation of Itinerary

3. Liaison with Service Providers

4. Planning & Costing Tours

5. Provision of Foreign Currency & Insurance

Enjoy the Tour

Physical Evidences of

1. Transport Management

2. Airline Catalogue

3. VIP Treatment

4. Hotel

5. In-flight Meals

Shiraz KazmiM-3020

MICE

OF THOMAS COOK

What is MICE ? - Meetings, Incentives, Conferences & Exhibitions

Meetings & conferences at exotic locations

Incentive travel

“THOMAS COOK have successfully handled several groups of over 300 Packages in the year 2008. A specialised quality control department is there in THOMAS COOK that ensure smooth delivery of services at every stage.”

Experience

Customer Focus/Customer Centric/Exceptional Service

Dependable

Reservoir of Knowledge

Value for Money/Cost Effective

Product Innovation

Wide Reach

One Stop Shop for MICE needs/Integrated travel services

Work with Play

AWARDS ACHIEVED BY THOMAS COOK FOR ITS SERVICE

Best Travel Agency Award 2004 given by TTG Asia - Part of Pacific Asia Travel Association (PATA) for the 5th year in succession.

The Golden Peacock Award for Corporate Governance, for the second time in a row. The Criteria for this award are transparency& excellence in conducting business,

The National Tourism Award for 2001-2002 & 2002-2003, winning the second rank in category 1 for the company that achieved the highest foreign exchange earnings from Ministry of Tourism. 

National Tourism Award - Best MICE Operator 2006-07 The Association of Business Communications of India (ABCI) where the company

won the first prize for its website - www.thomascook.co.in  Awarded "The Best Outbound & Inbound Tour Operator of the Year" award at the

Hospitality India Awards 2006 hosted by Hospitality India. Recipient of the prestigious Government of India Ministry of Tourism award for

"Excellence in Conference Tourism" Best Travel Agency - India for the year 2008 by TTG Asia - Part of Pacific Asia

Travel Association (PATA) Best Tour Operator by CNBC Awaaz in 2008

CONCLUSIONSTOP POLLUTIONGO GREEN !!!!!!

THANK YOU