sheer h2o (radhika & yogesh)

NGO: SHEER H2O

TAGLINE

ABSOLUTE PURITY!

POSITIONING

BEING PURE H2O

PERSONALITY

CAUSE ORIENTED

HONEST CREDIBLE REFRESHING

CONCEPT

Sheer H20 is an awareness driven movement that strives to educate and inform the mass about the consumable drinking

water

WHY?“ India is on the verge of becoming the world capital of

lead poisoning ”

53%

Source: Eureka Forbes -GFK 2013

Using Water purifiers

17%

Boil Water

14%

Packaged Drinking Water

16%

Drink water from taps

IN ONLINE SPHERE

Source: Google Trends

CONSUMER BEHAVIOR ANALYSIS• Convenience• Health Benefits• Taste• Awareness about hard/soft water• Awareness about Brands of water bottle• Safety (Health Benefits)• Awareness about Contents in water• Filtration process

OBJECTIVE

TO EDUCATE & INFORM THE MASSES

USP

CAUSE DRIVEN | TREND SETTING

PERSONIFICATION• Sneha Rawat has done her Post Graduation in Marketing from NM

College, Mumbai. She is currently holding a position of a project manager at Teach For India. Her interests lies in the betterment of the society. She gets an annual package of 7-9L

• Ankur Jain has done his MBA in Finance from JBIMS, Mumbai. He is currently an entrepreneur with an annual income of 15-20L. He believes in the growth of society. He loves nature and has been associated with an NGO for forest conservation.

BRAND ATTRIBUTES

KNOWLEDGABLE TRUSTABLE REFRESH

COMMUNICATION TONE

SERIOUS AFFIRMATIVE INFORMATIVE

STRATEGY

GENERATE BUZZ ENGAGE USER SUSTAIN

PLATFORMS

CORE SECONDARY

FACEBOOK TWITTERWORDPRESS

POST ANALYSIS

FACEBOOK REACH

FACEBOOK NOTES

FACEBOOK POST REACH

FACEBOOK INSIGHTS

DEMOGRAPHICS REACHED

DEMOGRAPHICS REACHED

TWITTER

TWEETS

TWEETS

TWITTER CONTEST

TWITTER ANALYSIS

Source: Simply Measured

TWITTER FOLLOWER REPORT

Source: Simply Measured

WORDPRESS

WEBSITE VIEWS

Source: Bit.ly

WEBSITE VIEWS

Source: Bit.ly

WEBSITE VIEWS

Source: Wordpress

WIKIPEDIA

WIKIPEDIA PAGE

THANK YOU!