sheer h2o (radhika & yogesh)
TRANSCRIPT
NGO: SHEER H2O
TAGLINE
ABSOLUTE PURITY!
POSITIONING
BEING PURE H2O
PERSONALITY
CAUSE ORIENTED
HONEST CREDIBLE REFRESHING
CONCEPT
Sheer H20 is an awareness driven movement that strives to educate and inform the mass about the consumable drinking
water
WHY?“ India is on the verge of becoming the world capital of
lead poisoning ”
53%
Source: Eureka Forbes -GFK 2013
Using Water purifiers
17%
Boil Water
14%
Packaged Drinking Water
16%
Drink water from taps
IN ONLINE SPHERE
Source: Google Trends
CONSUMER BEHAVIOR ANALYSIS• Convenience• Health Benefits• Taste• Awareness about hard/soft water• Awareness about Brands of water bottle• Safety (Health Benefits)• Awareness about Contents in water• Filtration process
OBJECTIVE
TO EDUCATE & INFORM THE MASSES
USP
CAUSE DRIVEN | TREND SETTING
PERSONIFICATION• Sneha Rawat has done her Post Graduation in Marketing from NM
College, Mumbai. She is currently holding a position of a project manager at Teach For India. Her interests lies in the betterment of the society. She gets an annual package of 7-9L
• Ankur Jain has done his MBA in Finance from JBIMS, Mumbai. He is currently an entrepreneur with an annual income of 15-20L. He believes in the growth of society. He loves nature and has been associated with an NGO for forest conservation.
BRAND ATTRIBUTES
KNOWLEDGABLE TRUSTABLE REFRESH
COMMUNICATION TONE
SERIOUS AFFIRMATIVE INFORMATIVE
STRATEGY
GENERATE BUZZ ENGAGE USER SUSTAIN
PLATFORMS
CORE SECONDARY
FACEBOOK TWITTERWORDPRESS
POST ANALYSIS
FACEBOOK REACH
FACEBOOK NOTES
FACEBOOK POST REACH
FACEBOOK INSIGHTS
DEMOGRAPHICS REACHED
DEMOGRAPHICS REACHED
TWEETS
TWEETS
TWITTER CONTEST
TWITTER ANALYSIS
Source: Simply Measured
TWITTER FOLLOWER REPORT
Source: Simply Measured
WORDPRESS
WEBSITE VIEWS
Source: Bit.ly
WEBSITE VIEWS
Source: Bit.ly
WEBSITE VIEWS
Source: Wordpress
WIKIPEDIA
WIKIPEDIA PAGE
THANK YOU!